Over at Search Engine Roundtable is a post regarding all of the problems that YSM is having with its account management interface. We’ve been experiencing the same problems and frustrations on our end since Monday (Oct. 9). As of this morning we’re finally able to login and manage our accounts with no problems.
It’s issues like this one that make us question who our primary ad portal should be moving forward. Yahoo! Search Marketing has always had the most problems between all the different ad portals we use for our clients. Hopefully, with the release of its new CPC model, YSM’s problems will become a thing of the past.
Search engine optimization is the utilization of techniques that will assure that search engines find and include your website in their databases. There are proven methods to search engine marketing involving website design and content adaptation, and keyword strategy. The primary goal of these methods is to bring traffic to your site. The secondary goal is for that traffic to be targeted to your product. In the internet marketing game, exposure is essential. But marketing efficiency requires effective…