Archive for February 5th, 2007

Microsoft Live Continues to Slide

Monday, February 5th, 2007

In a recent post by Danny Sullivan he comments on the December U.S. Search Engine Rankings from comScore. In the release, comScore shows a continued decline for Microsoft Live even with the release of IE7. Here are the numbers:

  • Google: 47.3%
  • Yahoo: 28.5%
  • Microsoft: 10.5%
  • Ask: 5.4%
  • AOL/Time Warner: 4.9%

Danny drills down even deeper at Live’s decline:

Microsoft Live's decline

According to comScore, Live’s search market share has dropped nearly 4% in the last year. This doesn’t bode well for Microsoft who, despite increased efforts in the search game, has little to show for its efforts.

Posted in Search Engines | No Comments »

YSM Launches New Ad Ranking

Monday, February 5th, 2007

Yahoo! Search Marketing launches it’s update ad ranking system today. The new ranking model changes the way that advertisers ranking for various keywords and replaces the bid-to-position model. The new model is based on both bid and the quality index score - YSM’s measurement of CTR relative to other competing advertisers.

The new ranking model closely follows that of Google AdWords. YSM gives the following explanation for the change:

“When users engage with highly relevant ads, advertisers receive interested, valuable potential customers. This new ad ranking model should, in the long run, help bring up the value of our network for everyone: advertisers, partners, publishers and consumers alike.”

Overall, I think the change is a good one. It will essentially allow advertisers with the best ads win, which gives us an advantage over our less experienced competitors

Posted in Pay-Per-Click, Search Engines | 2 Comments »