Yahoo! Search Marketing launches it’s update ad ranking system today. The new ranking model changes the way that advertisers ranking for various keywords and replaces the bid-to-position model. The new model is based on both bid and the quality index score - YSM’s measurement of CTR relative to other competing advertisers.
The new ranking model closely follows that of Google AdWords. YSM gives the following explanation for the change:
“When users engage with highly relevant ads, advertisers receive interested, valuable potential customers. This new ad ranking model should, in the long run, help bring up the value of our network for everyone: advertisers, partners, publishers and consumers alike.”
Overall, I think the change is a good one. It will essentially allow advertisers with the best ads win, which gives us an advantage over our less experienced competitors
SEO Elite Review…
Thanks for posting these useful information. Keep them coming :)…
Dear SEO Elite Review,
Why thank you. This blog entry is definitely a little on the older side, but there are a whole bunch of newer blog entries we’re putting out on search engine optimization, ecommerce and other great topics. I started a series on good SEO practices, called Step 1 to topping Google: Make content king