YSM Launches New Ad Ranking
Yahoo! Search Marketing launches it’s update ad ranking system today. The new ranking model changes the way that advertisers ranking for various keywords and replaces the bid-to-position model. The new model is based on both bid and the quality index score - YSM’s measurement of CTR relative to other competing advertisers.
The new ranking model closely follows that of Google AdWords. YSM gives the following explanation for the change:
“When users engage with highly relevant ads, advertisers receive interested, valuable potential customers. This new ad ranking model should, in the long run, help bring up the value of our network for everyone: advertisers, partners, publishers and consumers alike.”
Overall, I think the change is a good one. It will essentially allow advertisers with the best ads win, which gives us an advantage over our less experienced competitors