adCenter Keyword Forecast Tool
A few months ago, Microsoft’s adCenter Labs released a keyword forecast tool which displays a search term’s impression count forecast and demographic predictions in any format (flash, picture, or text). The tool allows you to evaluate traffic for previous months as well as forecasting of impressions for future months.
It gives a very useful snapshot of detailed historical impression data, something that Yahoo! doesn’t offer and Google only offers visually with no numerical data. Here are a few screen shot examples of the search term impression data:
search term “real estate websites”
multiple search terms “real estate websites; realtor websites”
The side by side impression comparisons of search terms are very useful in identifying effective keywords. The demographic data is also very interesting, but I still question how reliable this data is. Overall, it’s an impressive tool, coming from adCenter, and hopefully they can continue to innovate and offer useful resources to online advertisers.