Where eHarbor came from: The birth of ecommerce

By Robert Lockard

To understand where something is going, I’ve found it’s important to know where it came from. For instance, without a starting point on Google Maps, it’s impossible to obtain detailed directions to your destination. You can still find your ending point, but it takes much more effort. We’ve talked about what eHarbor is and where it’s going, so now is a good time to bring up some of its humble origins.

Cartoon character looking at her creator, a pencil

eHarbor was originally launched as Internet Promotion Services, Inc. in Provo, Utah in 1996. The company worked with small-business owners, doing search-engine submissions to InfoSeek and Inktomi, and it was one of the first companies to work with DogPile, GoTo (now Yahoo Search Marketing) and Alta Vista. Internet Promotions enjoyed great success in the burgeoning Internet marketing industry as website owners began to realize the power of search engines to generate new business.

Oliver Bigler, who is currently the CEO of eHarbor, joined the company in 2002 after working as a Strategy Business Consultant for the Monitor Group in Cambridge, Mass. Bigler launched a new version of Internet Promotions that targeted a growing segment of the online market: small to mid-size business and ecommerce. Submit Solution was the first entity created under Bigler, followed shortly thereafter by Real Estate Promoter, which offered search engine optimization and lead generation in the online real estate market. In 2003, Bigler created a new corporate entity to house the increasing number of divisions. That new entity was named eHarbor, Inc.

eHarbor has emerged as one of the fastest-growing Internet technology companies today. Currently valued at more than $6 million, eHarbor is the market leader in search-engine marketing technology and search-engine lead-capturing services for several industries. It works to bring top placement and qualified Web traffic to its clients via partnerships with the top 20 search portals, including Yahoo, Google, and MSN, and generating thousands of targeted, early-market leads for its client base.

The eHarbor office is located at 505 E Technology Ave. Building C, Suite 2100 Orem, Utah 84097.

Now you know a little more about eHarbor’s origin. I hope to talk more about some of the people who make up eHarbor and its various divisions: Submit Solution, Real Estate Promoter, Real Estate Investor, Direct Home Find, and Magellan Commerce. But that will wait. Soon we’ll talk about ecommerce and its importance in difficult economic times.

The photo of the cartoon character gazing upon her creator is from Flickr and it is the copyright of the prodigal untitled13.

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16 Responses to “Where eHarbor came from: The birth of ecommerce”

  1. [...] add something special to your story and make a positive impression on readers. I like using them to add humor to my posts and visually describe what my post is [...]

  2. [...] eHarbor Blog has been going strong again for three weeks. I’ve been focusing on eHarbor, Inc., ecommerce and I’m right in the middle of an informative series of blog posts on using search engine [...]

  3. [...] to contain search parameters and show people what they’re looking up. However, in the world of ecommerce, keywords are essential, and you want your URLs to reflect [...]

  4. [...] talk about ecommerce topics in the next post on the eHarbor Blog. I just wanted to share this picture because it makes [...]

  5. [...] you enjoy reading the information about eHarbor and its affiliates in these Squidoo pages. Some of eHarbor’s history and facts can also be found in past blog entries on the eHarbor Blog. You can definitely check those out, as [...]

  6. [...] series. This is my 12th blog entry on the eHarbor Blog. I’ve had a lot of fun talking about eHarbor’s history, eHarbor’s future, and even several reasons to [...]

  7. Amit Mehta says:

    Traffic is the life- blood of your Internet business. No traffic, no business. So how do you get traffic?

  8. [...] get back to writing about ecommerce and search engine optimization in my next blog post. I just had to get this off my chest. Whew! I [...]

  9. [...] Wall Street Journal’s highly visible mistakes. Keep checking the eHarbor Blog for the down-low on ecommerce and great search engine optimization tactics. The photo of water about to splash people is from [...]

  10. [...] time I’ll focus solely on movies. Indulge me a little as I depart from ecommerce topics once [...]

  11. [...] got plenty of other great ecommerce topics to talk about in the eHarbor Blog, so stick around. Check out Google’s SEO Starter Guide [...]

  12. [...] news! The ecommerce industry isn’t showing any signs of slowing down. It’s actually growing in strength, despite [...]

  13. [...] 2009, when most people are worried about serious contractions because of low demand from consumers, ecommerce sales are expected to hold steady, dipping just 0.4 percent to $133.1 [...]

  14. [...] blog entry about a potentially troublesome computer virus called Conficker C. Not exactly about ecommerce, but I think it’s good to be informed of things like this since we depend so much on computers [...]

  15. [...] softball in the Provo/Orem area’s recreation league. It’s a fun way for eHarbor employees in different departments to come together and build teamwork. In March, eHarbor’s team re-formed and on April 8, 2009, we [...]

  16. [...] to increase in the next several years, and a growing number of marketers are climbing onto the ecommerce bandwagon. Maybe social-media sites can take advantage of this trend, [...]

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