Search engine optimization is a good thing for businesses to get their names and services on top of Google and other search engines, where customers will find them. However, SEO can also be used for malevolent purposes that can make our job as online marketers more difficult.
Malware creators are targeting popular 
keywords to get their damaging viruses onto an increasing number of unsuspecting users’ computers, according to a CNN article, “What are the most dangerous search terms on the Internet?” Some of the most dangerous search terms you can look up because of these malware sites include:
- Screen savers
- Free games
- Work from home
- Olympics
- Videos
- Celebrities
- Music
- News
This presents a serious challenge to the ecommerce industry. How can online consumers know which websites are legitimate and which will do them harm? Some antivirus software can automatically check websites for viruses, which can help consumers know which search results are safe to click.
We can work on gaining their trust, as well. This goes back to earning online shoppers’ trust, as I discussed in an earlier blog entry. If you want to learn six ways to develop trusting relationships with potential clients, I recommend reading that post.
eHarbor, Inc. and its affiliates offer safe SEO, paid-search and custom-design solutions for online businesses.
The photo of the Danger! Thin Ice sign is from Flickr, and it is the copyright of Sister72.
Tags: advice, article, CNN, computer virus, consumer, eHarbor, internet, marketing, news, online, search engine, search engine optimization, SEO, trust
Dangerous search engine optimization…
Search engine optimization is a good thing for businesses to get their names and services on top of Google and other search engines, where customers will find them. However, SEO can also be used for malevolent purposes that can make our job as online m…