Microsoft’s Bing “decision engine” is still making headlines weeks after its May 25 debut. In the Business Week article, “Bing Gains In Search Share,” author Paul McDougall points out Bing’s share of the search-engine market increased from 13.7 percent in its first week to 16.7 percent in its third week.
In my earlier eHarbor Blog entry, entitled “Bing decision engine good for online marketing,” I said Bing can be good for ecommerce. It will probably force Internet marketers to get more specific in the keywords they target for search engine optimization and pay-per-click campaigns.
Plus, Bing includes a cashback feature that allows online shoppers to compare product prices and earn discounts at certain stores. If you’re looking to expand the number of potential buyers you reach online, you would be wise to take part in this service.
The Business Week article also says Bing is trying to compete with Google and even emerge as the top search engine some day. However, Google accounts for 65 percent of all searches done online right now, so it might be years before we’ll see who will be the victor.
Competition is great and it’s certainly going to inspire better services in both Bing and Google. Hopefully, these changes will continue to benefit the ecommerce industry.
The photo of Bing vs. Google is from Flickr, and it is the copyright of Tom Purves.
Tags: article, Bing, Business Week, Ecommerce, eHarbor, internet, marketing, Microsoft, news, online, Pay-Per-Click, positive, search engine, SEO
Bing cashback gives marketers edge in ecommerce…
Microsoft’s Bing “decision engine” is still making headlines weeks after its May 25 debut. In a Business Week article, “Bing Gains In Search Share,” they show Bing’s share of the search-engine market increased from 13.7 percent in its first week …
my initial test result shows that Bing is as good as Google when displaying relevant search results. Google might be having a tough competitor with Microsofts own search engine.
Bing may be a great search engine, but beware of getting your money with their cashback program. I’ve been fighting them for 2 months.
i have been evaluating the search results of Microsoft Bing compared to Google and they are comparable. Bing gives almost the same relevant search results just like Google.
Bing does give search results much like Google but i would have to say that Google still gives more relevant search results