I read a provocative post from the Blog Bloke a while ago that I’d like to comment on. The post is entitled, “8 Twitter tips to promote your blog.” In it, the author responds to the argument that Twitter and other social media are replacing blogs and that we should drive traffic to Twitter instead of to our blogs and ecommerce websites.
He points out the many flaws with that idea in his blog entry. I would like to focus on two of them.
The first point I would like to focus on is, as the Blog Bloke puts it, “If you are a marketer trying to make money you will want your Twitter followers to visit your blog and click on your ads.”
To quote Lex Luthor, I couldn’t have said it better myself. Companies can post links to deals and special offers on their Twitter accounts, but those links always go to one of their corporate websites or landing pages. Nothing is bought or sold on Twitter, itself. Social media is an excellent part of Internet marketing, but it is not a replacement for the many other tools, such as paid search, SEO and blogging.
You can find the rest of this blog entry on the new Social Media Blog on Submit Solution when it is published. The new Submit Solution redesign is almost ready, and it will get most of our Internet marketing blog entries from now on, while the eHarbor Blog will mostly be about eHarbor, Inc.
The comic of the history of blogging is from Flickr, and it is courtesy of stefan2904.
Tags: blog, Ecommerce, Internet Marketing, movie, Paid Search, Social Media, Submit Solution, twitter