The unattainable goal for many search campaigns is the ever-elusive melding of PPC and SEO tactics for bigger and better top-line results. Theoretically, the two should go together like peanut butter and jelly.
That’s how Herndon Hasty starts his superb Search Engine Watch article, “Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1.” His comparisons of search engine optimization to peanut butter and pay-per-click advertising to jelly are apt, and they work well through the article.
We’re starting a new blog on the newly redesigned Submit Solution website, which will soon be launched. We’ll be shifting attention from the eHarbor Blog to that one. You can find the rest of this blog entry there when it comes out. Stay tuned!
The photo of the peanut butter and jelly sandwich is from Flickr, and it is the copyright of jacky_oh_yeah.
