Archive for October, 2009

« Older Entries

The most colorful pie chart you’ve ever seen

Thursday, October 29th, 2009

By Robert Lockard

Do you want to see a pie chart that is full of colors. I mean Full. Of. Colors. You might have seen some colorful pie charts and graphs before, but I’m positive you haven’t seen one this colorful. I’ll show it to you at the end of this blog entry, but first I want to wish you a happy Halloween in two days!

eHarbor Inc. will have its annual Halloween party tomorrow at noon. I wrote about it in a blog entry, “eHarbor Halloween party to showcase culinary talents,” a few weeks ago. This will be a fun event. We’ll have a chili cook-off (hence the title of my previous blog entry) with several eHarbor employees vying for the title of best chili. Yum yum.

I think I’m most looking forward to the creative costumes people will wear. We’re having a competition for who wears the most creative costumes.

This is where the colorful pie chart comes in.

Each month, I send out a poll to my fellow eHarbarians to ask them about different topics. I then include the results in pie-chart form in the next issue of the eHarbor ePort, our monthly newsletter. We have another issue coming out at the Halloween party, so I’m excited about that. Anyway, for the October issue, we asked people what was the best Halloween costume they ever wore or saw someone else wearing.

And these are the responses we got.

There were so many different ones that I considered not putting them in a pie chart at all. But it looked so nice I just had to do it. Usually, there’s a clear winner followed by a few other responses. In this one, almost every answer only got one vote, offering a variety of results. Feast your eyes on the creative minds of eHarbor’s employees.

Keep coming back to the eHarbor Blog for company updates, and go to the Submit Solution Internet marketing blogs for the latest insights into free search engine submissions and other SEO and PPC topics.

October eHarbor, Inc. pie chart on Halloween costumes

Tags: , , , , , , , , , ,
Posted in Fun, eHarbor | 2 Comments »

Bing and Google launch social-media solutions

Tuesday, October 27th, 2009

By Robert Lockard

Google could soon change the rules of keyword Internet marketing with the debut Have you heard? Google and Bing are adding new social-media search capabilities to their search engines in an attempt to keep up with these innovative websites. Bing already has a beta version of its new search engine designed specifically for Twitter results while Google is holding back at the moment.

Chess match in color and black and white

Google and Microsoft are caught in an escalating fight over who will dominate the search-engine market for social-media sites like Twitter and Facebook. I read about this in the PC World article, “Real-Time Search: Google and Bing Rivalry Intensifies on Facebook and Twitter.” This article refers to the Google-Bing rivalry as a chess match. Quite an apt metaphor, in my opinion, because I love all of the strategy that goes into a seemingly simple chess game.

Social media has been a thorn in the side of major search engines for a few years now. Facebook and Twitter are simply updated too often and too fast for search engines to keep up with them. It looks like that might be changing, though.

You can find the rest of this blog entry on the Submit Solution SEO Blog on Monday, November 2, 2009. The photo of the chess match is from Flickr, and it is the copyright of marcusrg.

Tags: , , , , , , , , , , , , ,
Posted in Search Engines, Social Media | 2 Comments »

If Nikola Tesla created the Internet

Friday, October 23rd, 2009

By Robert Lockard

Few people are as intriguing and visionary as Nikola Tesla. If this American immigrant had been as beloved and accepted as Thomas Edison, we would have had 2009 technology back in 1909. Unfortunately, this revolutionary genius was given short shrift by many and his image has become obscured by history.

Tesla CoilIf you’re like me, you first heard about him in 2006’s “The Prestige,” an excellent movie, by the way. I’ve been thinking a lot about him recently, and I want to share my thoughts on this great man and what he might have accomplished if the world had been ready.

Without Tesla, we wouldn’t have car engines, long-distance radio, radar, fluorescent lights, energy-efficient light bulbs (which Tesla created more than a hundred years ago, but was not allowed to manufacture until a few years ago because of patent issues on the socket) and many other useful inventions.

If Nikola Tesla had created the Internet, I’m sure it would be many times better than what we have come up with. First of all, he would have come up with a much better means to transfer information online than comparatively inefficient phone lines, coaxial cables, fiber optics or copper wires. He probably would have started with a wireless system and made it faster than we’re used to. Then he would invent something truly amazing to replace that, just like he always did.

You can read the rest of this blog entry in the Submit Solution Website Design Services Blog on November 9. The photo of the Tesla Coil is from Flickr, and it is the copyright of maveric2003.

Tags: , , , , ,
Posted in Movies, Web Design | No Comments »

Google flexes its creative muscles

Wednesday, October 21st, 2009

By Robert Lockard

Search-engine giant Google is trying to buck the overall downward trend in Internet advertising sales by grabbing a bigger slice of the pie.

Cat in a Coke box

In my blog entry, “Google tries to expand into new PPC forum,” I talked about Google’s attempt to make its new DoubleClick Ad Exchange successful. At the end I touched on Google’s attempts to grow beyond its core competency of search ads into the world of display ads. I’ll pick up where I left off.

According to the Wall Street Journal article, “Google Decides to Find Its Creative Side,” Google is trying to translate its ownership of YouTube and DoubleClick into a more dynamic advertising approach. Google is so well-known as the king of search ads that it might be difficult for it to break into Yahoo’s territory of creative display ads.

They’ve already created YouTube ad campaigns for J.C. Penney and Quaker Oats, but they saved their most innovative campaigns for Hewlett-Packard and Volvo. For those two companies, Google helped create YouTube ads and display ads featuring the latest updates (tweets) from Twitter.

Search engines are notoriously slow in catching up to social-media sites like Twitter and Facebook. You can read my insights into this topic in my blog entry, “Google can’t keep up with Twitter.” It’s a promising sign that Google is making this effort to use Twitter in its online-advertising services.

You can find the rest of this blog entry in the Submit Solution Paid Search Blog on October 27, 2009. The photo of the cat in the Coca-Cola box is from Flickr, and it is the copyright of Greencolander.

By the way, I thought of giving this blog entry the title, “Google develops rock-hard ads,” but I wisely decided against it.

Tags: , , , , , , ,
Posted in Pay-Per-Click, Search Engines | No Comments »

Is Internet access a human right?

Monday, October 19th, 2009

By Robert Lockard

Talk about a captive audience. The government of Finland says it’s a human right to have access to the Internet, so companies must provide Internet with a speed of at least 1 megabit per second. Doesn’t that seem a little strange? You can read about this in the CNN article, “Fast Internet access becomes a legal right in Finland.”

Cat dangling from ironing board

Apparently, it’s not an unalienable right to own a car or a house, but somehow it is an essential right for every person to be connected to the Internet. To me, that is faulty logic. We can all work hard to gain access to new tools, like cars, cell phones or the Internet, to make our lives easier, but there is no guarantee we’ll get those things without effort.

Ninety-five percent of Finland’s 5.2 million citizens are already connected to the Internet. This law makes little difference to the vast majority of the population. However, officials say they are trying to not only bring Internet access to rural areas, but also increase the speed for everyone to at least 100 megabits per second by 2015.

If you ask me, this whole thing is silly. I don’t have the right to a fast Internet connection. I have the right to life, liberty and the pursuit of happiness, according to the Declaration of Independence. I also have many other rights enumerated in the Constitution’s Bill of Rights. But luxuries or necessities like the Internet or food, respectively, are not among them.

You can read the rest of this blog entry in the Submit Solution Website Design Services Blog on November 9. The photo of the dangling cat is from Flickr, and it is the copyright of Al Abut.

Tags: , , , , , ,
Posted in Web Design | 3 Comments »

Google tries to expand into new PPC forum

Thursday, October 15th, 2009

By Robert Lockard

In September, Google introduced a new way for its customers to buy and sell online display ads. It’s called the DoubleClick Ad Exchange and it allows Internet marketers to find a variety of Web pages to advertise on and quickly make a bid. This speeds up the process for both advertisers and publishers looking for ad revenue.

Chef cooking on fiery wok

I heard about this development in a Wall Street Journal article, entitled “Google Unveils Market for Display Ads.”

Google has literally thousands of partner websites scattered across the Web that display its online ads. However, Google has never been very good at display advertising. It bought DoubleClick back in 2007 for $3.1 billion and has been trying to come up with a good way to jump into this part of the paid-search market. This appears to be its big move.

This isn’t the first online-advertising exchange service. Actually, other major search engines, like Microsoft, Yahoo and AOL have had them for some time, though none of them has been able to make them particularly big or useful, yet. Maybe Google will find a way to make this exchange service popular and profitable.

You can find the rest of this blog entry in the Submit Solution Paid Search Blog on October 20, 2009. The photo of the fiery wok is from Flickr, and it is the copyright of liber.

Tags: , , , , , , , , ,
Posted in Pay-Per-Click, Search Engines | 1 Comment »

Protect yourself with a strong website disclaimer

Tuesday, October 13th, 2009

By Robert Lockard

In Internet marketing, your website can be your first and best defense against lawsuits or it can be a huge liability. It depends on how strong your disclaimers are and how carefully you check to make sure your statements are all factual and ethical.

Zombie warning sign

I bring this up because I just read an eye-opening article on InfoWeek’s website, entitled “Website disclaimers – yes, they do work.” In that piece, author Guy Burgess describes a recent case in New Zealand where an ecommerce website had given customers the wrong impression about the soundness of some of the companies it advertised.

A customer sued the website owners when he received the short end of the stick on a deal with one of the companies the website advertised. But a judge ruled in favor of the owners because they had included a provision on their website to protect themselves. The judge found the owners to be both negligent in their faulty information and protected by their admission that their site didn’t have all the information customers would want to make a final decision.

We all make mistakes, and it’s unfortunate when others are negatively affected by our errors. If we want strong relationships with our customers, we have to make sure our ecommerce websites are accurate and that our products or services are as good as we say they are.

You can read the rest of this blog entry in the Submit Solution Website Design Services Blog. The photo of the zombie warning sign is from Flickr, and it is the copyright of rchurch74.

Tags: , , , , , , ,
Posted in Web Design | 1 Comment »

eHarbor Halloween party to showcase culinary talents

Friday, October 9th, 2009

By Robert Lockard

On Friday, October 30, 2009, eHarbor, Inc. will host its annual Halloween party. I can’t imagine it being anything but a lot of fun. We’ll have people dressing up in Halloween costumes, decorating the office with plenty of orange and black decorations and, best of all, competing in a Chili Cook-off.

That’s right, we’re going to enjoy some hot chili just in time for the frosty weather that’s bearing down on Utah and probably other parts of the country. Several people have signed up so far for the competition and each of them will bring their chili concoction in on October 30 to serve it at the party. I’m not sure how the dishes will be judged, but the winner will be rewarded for their efforts.

I’m looking forward to the food and the costumes. I’ve never been too interested in dressing up, but I hear some eHarbor employees are quite creative. Last year, one employee dressed up as Severus Snape from the Harry Potter books, and another dressed up as the Stay Puft Marshmallow Man, who famously walked through New York City in the film “Ghostbusters.” It will be fun to see what they come up with this year.

This talk of Halloween costumes reminds me of something I would like to share with you.

Each month in our company newsletter, which we call the eHarbor ePort, I write a comic and someone else illustrates it. In the October 2009 issue, I did one on the upcoming Halloween party. You can find it below. We’ve been doing these comics since February of this year, so maybe I’ll post some of them on the eHarbor Blog for all the world to see. Some of them are pretty funny, if I do say so myself, but others are inside jokes.

If you haven’t seen “The Karate Kid” recently, I highly recommend you check it out. That’s one of my personal favorite movies.

This blog entry has been all over the place. I hope you’ve enjoyed reading a little bit of my stream of consciousness. Be sure to keep coming back for company updates, and go to the Submit Solution Internet marketing blogs for the latest insights on Web design, SEO, PPC and social media.

October 2009 eHarbor comic

Tags: , , , , , , , , ,
Posted in Fun, Movies, eHarbor | 1 Comment »

Merchant-service expert wins eHarbor MVP

Wednesday, October 7th, 2009

By Robert Lockard

It’s time to spotlight this month’s eHarbor, Inc. MVP. This month it is Jeni Lavea, an eHarbor employee who took on an amazing amount of work with our Merchant Services unit. Remember my blog entry on the new Magellan Commerce merchant services? It’s a lot like that.

eHarbor MVP Jeni Lavea

Most of the content in this blog entry was actually written by Alyssa Udall, who writes lots of great blog entries on the Submit Solution Internet marketing blogs. We included most of this in our monthly company newsletter, which we distribute to our employees at the start of the month. I’m sure she won’t mind me sharing it here, though.

When we asked people around the office, “If you had to describe Jeni in one sentence, what would you say?” we received one response that stood out from the rest: “Jeni is the girl who loves you on your worst day; she works hard and is determined to do everything the best she can!”

Anyone can see that Jeni is very friendly toward everyone and is always cheerful. She always works hard and she never complains.

Originally from Temecula, Calif., Jeni now lives in Provo, Utah. She loves spending time with friends and family. Jeni enjoys Tim Burton movies, Mexican food, Disneyland and reading books like Pride and Prejudice and the Twilight series.

Plus, her favorite holiday is Halloween. I’ll talk more about our exciting Halloween Party in my next blog entry on Friday. Be sure to stay tuned!

This is the fourth time I’ve spotlighted an MVP in the eHarbor Blog. You can read about last month’s winner, Jeff Ashby, in my blog entry, “ThemeFury.com creator named eHarbor MVP.” I’ll keep showing off our MVPs’ accomplishments in future blog entries.

Tags: , , , , , , , ,
Posted in eHarbor | No Comments »

Internet marketers brace for Google Caffeine changes

Monday, October 5th, 2009

By Robert Lockard

Google could soon change the rules of keyword Internet marketing with the debut of its new Google Caffeine search engine. Right now, Google is not doing a good job of searching through social-media sites, like Twitter and Facebook. So the company is working on a new version of its popular search engine that will add them to the mix and shake up other sites’ rankings for certain keywords.

Upside-down YouTube video

The online marketing firm 360i released a study a little while back in a blog entry on Digital Connections, entitled, “6 Things to Expect if Google Decaf Gets a ‘Caffeine’ Boost.” In the post, SEO Group Director Mike Dobbs and SEO Analyst Martha Mukangara noted some pretty surprising findings.

They included 40 retail keywords in their study of the differences between the first three pages of regular Google search results and Google Caffeine search results. The 40 keywords are made up of 10 major brand names (keywords), 10 retail head terms (single keywords), 10 retail torso terms (two-word phrases), and 10 retail long-tail phrases (four-word phrases).

They pointed out six ways the new search engine will dramatically affect online marketers’ strategies. For instance, 15 percent of all first-page rankings were different for the 40 keywords used in the study. Amazingly, the single keywords and two-word phrases saw 50 percent of their first-page results change with the new search engine.

You can find the rest of this blog entry on the Submit Solution SEO Blog on Monday, October 12, 2009. The photo of the upside-down YouTube page is from Flickr, and it is the copyright of engineroomblog.

Tags: , , , , , , , , , ,
Posted in SEO, Search Engines | No Comments »

« Older Entries