In September, Google introduced a new way for its customers to buy and sell online display ads. It’s called the DoubleClick Ad Exchange and it allows Internet marketers to find a variety of Web pages to advertise on and quickly make a bid. This speeds up the process for both advertisers and publishers looking for ad revenue.
I heard about this development in a Wall Street Journal article, entitled “Google Unveils Market for Display Ads.”
Google has literally thousands of partner websites scattered across the Web that display its online ads. However, Google has never been very good at display advertising. It bought DoubleClick back in 2007 for $3.1 billion and has been trying to come up with a good way to jump into this part of the paid-search market. This appears to be its big move.
This isn’t the first online-advertising exchange service. Actually, other major search engines, like Microsoft, Yahoo and AOL have had them for some time, though none of them has been able to make them particularly big or useful, yet. Maybe Google will find a way to make this exchange service popular and profitable.
You can find the rest of this blog entry in the Submit Solution Paid Search Blog on October 20, 2009. The photo of the fiery wok is from Flickr, and it is the copyright of liber.
Tags: article, google, Internet Marketing, news, Paid Search, Pay-Per-Click, PPC, search engine, Submit Solution, wall street journal
[...] my blog entry, “Google tries to expand into new PPC forum,” I talked about Google’s attempt to make its new DoubleClick Ad Exchange successful. At the [...]