Search-engine giant Google is trying to buck the overall downward trend in Internet advertising sales by grabbing a bigger slice of the pie.
In my blog entry, “Google tries to expand into new PPC forum,” I talked about Google’s attempt to make its new DoubleClick Ad Exchange successful. At the end I touched on Google’s attempts to grow beyond its core competency of search ads into the world of display ads. I’ll pick up where I left off.
According to the Wall Street Journal article, “Google Decides to Find Its Creative Side,” Google is trying to translate its ownership of YouTube and DoubleClick into a more dynamic advertising approach. Google is so well-known as the king of search ads that it might be difficult for it to break into Yahoo’s territory of creative display ads.
They’ve already created YouTube ad campaigns for J.C. Penney and Quaker Oats, but they saved their most innovative campaigns for Hewlett-Packard and Volvo. For those two companies, Google helped create YouTube ads and display ads featuring the latest updates (tweets) from Twitter.
Search engines are notoriously slow in catching up to social-media sites like Twitter and Facebook. You can read my insights into this topic in my blog entry, “Google can’t keep up with Twitter.” It’s a promising sign that Google is making this effort to use Twitter in its online-advertising services.
You can find the rest of this blog entry in the Submit Solution Paid Search Blog on October 27, 2009. The photo of the cat in the Coca-Cola box is from Flickr, and it is the copyright of Greencolander.
By the way, I thought of giving this blog entry the title, “Google develops rock-hard ads,” but I wisely decided against it.
Tags: article, google, Internet Marketing, Paid Search, PPC, Social Media, yahoo, youtube