Archive for November, 2009

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eHarbor gives back with Food Drive

Monday, November 30th, 2009

By Robert Lockard

Starting on November 2, eHarbor, Inc. has been hosting a Food Drive to help the needy in our local Utah County area. Christmas is always such a great time for charity and a spirit of service. Winter isn’t my favorite season of the year, but December might just be my favorite month because of all the awesomeness it contains.

eHarbor, Inc. logoWe have enjoyed an incredibly successful year in 2009, and so of course we want to give back to our community. It’s amazing how fast the time has gone. Can it really be almost 2010? Incredible.

The eHarbor Food Drive will end on December 10. To make it more interesting, we’ve divided the company into two teams: the Turkeys and Cranberries. We’ve all been donating canned items, toiletries, cereals, macaroni and cheese and other nonperishable products to see who can do more good. We’ll see who the winner will be.

Competition is a great thing, isn’t it?

Keep coming back to the eHarbor Blog for fun company updates like this. Check out the Submit Solution Internet marketing blogs for the latest on Web design, social media and PPC solutions.

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Posted in eHarbor | 1 Comment »

Happy birthday, Firefox

Thursday, November 26th, 2009

By Robert Lockard

Happy Thanksgiving! I would love to write an entire blog entry on this wonderful holiday, but instead I’m going to talk about another celebration: Firefox’s fifth birthday.

Firefox 5th anniversary birthday cake

Imagine trying to beat Microsoft at its own game. Microsoft, the giant of software and Web browsers, seemed all but unstoppable in its dominance of the Internet with its Internet Explorer browser five years ago. However, a small browser, which was originally called Phoenix, debuted on November 9, 2004 and started giving Explorer a run for its money.

We now know this Web browser as Firefox. And it just turned five years old. Better late than never, I’ll wish Firefox a happy birthday!

I talked a little about Firefox in my Submit Solution blog entry, “Google Chrome is the best Web browser.” I mentioned that it’s my favorite browser, even if it’s not exactly as fast as Chrome.

I read about Firefox’s anniversary in the Webware article, “After 5 years, Firefox faces new challenges.”

Many factors led up to the swift success of the Firefox browser. Microsoft got a little lazy on creating new features for Explorer. Plus, viruses were specifically designed to target Explorer, giving Internet users a strong incentive to try something new. Right on cue, Firefox arrived with its innovative tabbed interface, customizability and popup ad blocker. It was an instant hit, receiving 10 million downloads in the first month alone.

You can read the rest of this blog entry in the Submit Solution Web Design Blog on December 1, 2009. It will be entitled, “Firefox fights fresh foes after 5 years.” The photo of the Firefox birthday cake is from Flickr, and it is the copyright of Christopher Blizzard.

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Posted in Web Design | 1 Comment »

Twitter downtime worse than other social media

Tuesday, November 24th, 2009

By Robert Lockard

Twitter has come a long way since 2007. It exploded in popularity in 2009, though it still has yet to reach the heights of either Facebook or MySpace in terms of monthly visitors. You can read more about this in my Submit Solution blog entry, “MySpace is 3 times as popular as Twitter.”

Not only has Twitter gone from having less than 1 million visitors a month to nearly 20 million, it has also improved its downtime. Alas, just like its number of visitors, Twitter is far worse than every other major social-media site in its total amount of downtime per year. It’s getting better, but Twitter still suffers from frequent crashes. Remember the big one earlier this year?

I read some fascinating analyses of Twitter’s downtime in two Royal Pingdom articles: “Twitter growing pains cause lots of downtime in 2007” and “Social network downtime in 2008.” Check out this chart of the major social-media sites’ downtime, in hours:

Social network downtime in 2008

You can find the rest of this blog entry on the Social Media Blog on Submit Solution on November 30, 2009. That blog entry is called, “Twitter goes down 7 times more than Facebook, MySpace.” The Social Network Downtime graph is the copyright of Royal Pingdom. Keep coming back to the eHarbor Blog for great stories like this.

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Is SEO a better deal than PPC?

Friday, November 20th, 2009

By Robert Lockard

Optimizing your website’s content for search engines costs about half as much as relying solely on a paid-search campaign for getting customers to your site. So says a recent study by Frommer’s Unlimited I read about in the Travolution article, “WTM: Rich content ‘more cost-effective than PPC’.”

SEO, PPC Scrabble game

Of course, the main flaw I saw in this study is that it analyzes SEO and PPC results separately when many ecommerce companies use a combination of the two. SEO and PPC have different strengths and weaknesses. SEO is slower but more cost-efficient while PPC is fast, but each click costs money.

It’s essential for a website’s long-term future for it to have strong content that is designed to attract search engines’ attention and increase its ranking in their search results. But that doesn’t mean PPC is irrelevant or too expensive for companies to take advantage of in their Internet-marketing campaigns.

According to Frommer’s study, it costs about 17 cents per visitor to optimize a site’s content. On the other hand, it costs about 33 cents per visitor through PPC ads.

You can find the rest of this blog entry in the Submit Solution Paid Search Blog on November 24, 2009. It will be entitled, “PPC clicks cost more than SEO.” The photo of the SEO, PPC Scrabble game is from Flickr, and it is the copyright of therichbrooks.

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Posted in Pay-Per-Click, SEO | No Comments »

eHarbor’s favorite Thanksgiving side dish

Wednesday, November 18th, 2009

By Robert Lockard

Happy Thanksgiving next week! In that spirit, I’ll simply ask: Stuffing or potatoes? It’s a matter of taste which you prefer at Thanksgiving dinner. At eHarbor, Inc., we have a clear winner in this debate. I sent out a survey last month for the November issue of the eHarbor ePort (our company newsletter) and I got the following results.

November eHarbor, Inc. pie chart on Thanksgiving dinner

Potatoes, preferably mashed, are the best when it comes to complementing a delicious turkey dinner. If you combine the number of people who want solely potatoes with those who prefer both potatoes and stuffing, you get 65.1 percent of the voters, a clear majority.

I’m not sure what deep-fried Thanksgiving balls are, but someone likes those, too. There you have it. Potatoes go better with Thanksgiving dinner than stuffing for most eHarbor, Inc. employees. So which do you prefer?

This is the second time I’ve posted our monthly poll results. You can find our other pie chart in the blog entry, “The most colorful pie chart you’ve ever seen.”

Keep coming back to the eHarbor Blog for company updates. Check out the Submit Solution Internet marketing blogs for insights into free search engine submissions and other Web-design and social-media topics.

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Top SEO tactics for small businesses

Monday, November 16th, 2009

By Robert Lockard

I read an article on Entrepreneur.com a while back, entitled, “Rev up the Search Engines.” It gives a helpful rundown of solid SEO principles for small businesses, which don’t have a whole lot of money to spare but need to start generating results from ecommerce.

Bicyclist soaring through the airThis article gives six tips for a small business to get the most bang for its buck, when it comes to search engine optimization. They are attributed to Steve Wiideman, a fairly renowned SEO expert. I already talked about most of these in my SEO series right here in the eHarbor Blog, back in February and March of 2009. But I think a refresher is healthy.

Here is one highlight I took from these tips:

- Search engines are getting smarter. Don’t expect Google, Bing or Yahoo to fall for the same old SEO tricks. Bloggers and other content generators used to focus on their keyword-to-content ratio, but now search engines recognize when you use the same keyword too many times in the same post. Use relevant keywords prudently. If you use keyword-stuffing tactics, don’t expect much success.

You can find the rest of this blog entry on the Submit Solution SEO Blog on November 23, 2009. It will be called, “Getting your business on top with SEO.” The photo of the flying biker is from Flickr, and it is the copyright of Tom Grundy Photo.

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Posted in Ecommerce, Pay-Per-Click, SEO, Social Media | No Comments »

Twitter: Social media’s underdog

Thursday, November 12th, 2009

By Robert Lockard

Twitter is a total underdog compared to MySpace. That’s what I learned from comScore’s data on social media. Facebook is clearly the reigning champion of social media. That wasn’t much of a surprise, but the thing that really grabbed my attention is the fact that MySpace is a strong second while Twitter is barely in the running. Take a look at the graph below to see what I mean.

Graph showing Facebook, MySpace and Twitter visitors

Isn’t that amazing? All we seem to hear about is Twitter this and Twitter that in the blogosphere, but I think the real story is Facebook and MySpace. From all the talk, or lack thereof, about MySpace, I thought the service was practically defunct. But it has three times as many visitors as Twitter and two-thirds the number of Facebook’s visitors.

MySpace doesn’t look weak in my eyes. In fact, it looks dominant compared to Twitter.

I found the above graph in the Chicago Tribune’s Business section on a page simply entitled, “Twitter vs. Facebook vs. MySpace.” The paper offered no commentary on the graph’s startling revelations, so I’m taking the liberty of doing so here in the eHarbor Blog.

I would like to focus on three aspects of this graph: 1. Twitter’s and MySpace’s recent stagnation, 2. Facebook’s astonishing rise to the top spot, and 3. Social media’s revenue sources.

1. Both Twitter and MySpace are faltering

Both Twitter and MySpace have stagnated recently. However, MySpace was still above 60 million visitors in August, a barrier it crossed at the end of 2006 when Twitter was just starting out. Twitter, however, barely crossed over the 20-million mark after a meteoric rise in 2009, and then it started plateauing a little bit.

During the same time period in which MySpace has started dropping and Twitter has grown, Facebook has exploded in popularity, reaching 92.2 million visitors.

Facebook and MySpace seem to be performing well and have reached a much broader audience than Twitter. Perhaps over time Twitter will make up the difference, but I don’t see how that explains its disproportionate amount of attention in the media and blogosphere.

You can find the rest of this blog entry on the Social Media Blog on Submit Solution on November 17, 2009. That blog entry is called, “MySpace is 3 times as popular as Twitter.” The graph is the copyright of Tribune Newspapers. Keep coming back to the eHarbor Blog for stories about eHarbor, Inc.

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Posted in Social Media | 1 Comment »

Which Web browser is the best?

Tuesday, November 10th, 2009

By Robert Lockard

Google Chrome is the best Web browser by far, according to a study by Jacob Gube, the founder and chief editor of Six Revisions. Chrome v. 3 beat Firefox v. 3.5, Safari v. 4, Opera v.10 and Microsoft Explorer v. 8. Take a look at the results below.

Web browsers ranked by performance

You should definitely check out the whole chart by clicking on this link to the blog entry, “Performance Comparison of Major Web Browsers.” Fascinating stuff. I’ll discuss some of the highlights and their impact on ecommerce and Internet marketing.

I’m a Firefox user, myself, so some of this study’s results came as a surprise to me. I’m not sure if they will change my mind about which browser I use right now, but it’s definitely helped me think more about why I prefer one over the others. Here are some of the highlights of the study’s findings:

JavaScript Speed

Chrome won this competition with an average download time of JavaScripts in just 542.3 milliseconds. Safari was No. 2 with 863.9 milliseconds and Firefox was No. 3 with 1,230.6 milliseconds. Explorer was last with a comparatively long download time of 6,305.5 milliseconds.

JavaScripts are important because they are heavily used on websites like Digg, as well as in Gmail. It’s no surprise Google is the leader in this category because it definitely wants people to be able to quickly use its own applications.

You can read the rest of this blog entry in the Submit Solution Website Design Services Blog on November 16. It will be entitled, “Google Chrome is the best Web browser.” The graph of the results of this study is the copyright of Jacob Gube and Six Revisions.

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Submit Solution offers PPC solutions

Friday, November 6th, 2009

By Robert Lockard

An excellent blog post on Practical Ecommerce got me thinking about how paid-search campaigns are handled. The blog post is entitled, “Pay-per-click Advertising: Seven Pointers for Smaller Campaigns.”

Bad magazine advertisement

I was amazed when I read all of the pointers on how people can improve their PPC efforts because basically all of them are easily handled by Submit Solution. I think it’s a great idea to be educated on the best practices of online promotion, so you should definitely read that blog post and take its advice to heart.

After you come up with a plan and thoroughly research your keywords, you can present your ideas to a Submit Solution PPC expert, and he or she will be able to improve upon your ideas and fully implement them. Submit Solution offers a number of pay-per-click solutions, including one-on-one support, easily updatable keywords, up-to-date reports and more.

You can find the rest of this blog entry in the Submit Solution Paid Search Blog on November 10, 2009. It will be entitled, “What you should know about PPC.” The photo of the bad advertisement is from Flickr, and it is the copyright of Unlisted Sightings.

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Posted in Pay-Per-Click | 2 Comments »

eHarbor MVP creates 6-month PR plan

Wednesday, November 4th, 2009

By Robert Lockard

Content writer Britnee Nguyen (pronounced “when”) was selected as the MVP at eHarbor, Inc. at the Halloween party we hosted on October 30. You can read more about that party in my blog entry, “The most colorful pie chart you’ve ever seen.”

eHarbor MVP Britnee Nguyen

Britnee is extraordinary, even for an MVP. Take a look at her accomplishments. Within 90 days of joining eHarbor, Britnee has:

- Helped organize the Submit Solution website launch party.

- Obtained cool Submit Solution “S” stickers for employees to stick around the office.

- Gotten eHarbor CEO and founder Oliver Bigler into the Utah Valley BusinessQ as one of the 10 coolest entrepreneurs in Utah Valley. That will appear in an upcoming issue. I’ll hopefully keep you posted on when it comes out.

- Designed a six-month public-relations plan for Magellan Commerce.

And those are just her four most visible accomplishments. Yeah, amazing. When she’s not performing superhuman feats around the office, she likes to sit outside on a warm day with a Dan Brown book. You can find her enjoying enchiladas or an ice cream cone at the Chunga’s restaurant in Provo.

She also enjoys reading, writing (Does anyone ever like doing one but not the other?), bike riding and playing sports like volleyball. Her favorite color is pink and her favorite TV show is Scrubs. Her favorite movies include The Guardian, Harry Potter and the Half-Blood Prince, and Pride and Prejudice (2005).

You can read many of Britnee’s superb blog entries on the Submit Solution Internet marketing blogs. Keep coming back to the eHarbor Blog for updates on our company, and check out Submit Solution’s four blogs for the latest information on free search engine submissions and other topics, like Web design and social media.

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Posted in eHarbor | 1 Comment »

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