Yahoo! Search Marketing has begun inviting advertisers, in the U.S., to upgrade it’s new Sponsored Search interface. The new interface changes resemble Google AdWords, with new organization of ad categories and ad listings. The YSM Upgrade Center includes checklists for preparation for upgrading, FAQs, and a request form for upgrading early.
Archive for the ‘Pay-Per-Click’ Category
YSM Panama Update is Here
Thursday, October 19th, 2006AdWords Releases Website Optimizer
Wednesday, October 18th, 2006Google AdWords has released a new tool for advertisers to enable them to easily test conversions on different landing pages and elements. The tool then shows advertisers the results, including graphs, allowing them to chose the best converting ad options for their campaigns. Advertisers interested in signing up for the beta can do that here: http://services.google.com/websiteoptimizer/.
Yahoo! Search Marketing Problems
Thursday, October 12th, 2006Over at Search Engine Roundtable is a post regarding all of the problems that YSM is having with its account management interface. We’ve been experiencing the same problems and frustrations on our end since Monday (Oct. 9). As of this morning we’re finally able to login and manage our accounts with no problems.
It’s issues like this one that make us question who our primary ad portal should be moving forward. Yahoo! Search Marketing has always had the most problems between all the different ad portals we use for our clients. Hopefully, with the release of its new CPC model, YSM’s problems will become a thing of the past.
