Archive for the ‘Search Engines’ Category
Monday, December 7th, 2009
By Robert Lockard
Have you heard that Google is giving travelers free wireless-network access in 47 airports through January 17? What a great Christmas present! That’s a pretty smart move on Google’s part. They’re making online customers happy and generating publicity at the same time. It’s a win-win scenario. However, there could be something beneath the surface of this goodwill effort.
I read about this interesting development in the CNET News article “Google’s holiday gift: Free airport Wi-Fi.” Google started doing this in November, so that’s two and a half solid months of free Wi-Fi for flyers in those airports. If you want to see if your local airport is included in this promotion, you can check out Google’s Free Holiday Wi-Fi website. It has a helpful map and a list of all of the participating airports.
The airports near Burbank, California and Seattle will get free Wi-Fi from now on through Google. The promotion won’t end at the January 15 cutoff date like it will for the other 45 airports.
Perhaps Google chose those two locations because they are close to Microsoft’s (their biggest competitor) stronghold in Redmond, Washington and their own headquarters in Mountain View, California.
The Google Map containing all of the airports with free Wi-Fi is the copyright of Google.
Tags: Airport, article, google, internet, news, search engine, Submit Solution, Travel, web
Posted in Search Engines | No Comments »
Tuesday, October 27th, 2009
By Robert Lockard
Google could soon change the rules of keyword Internet marketing with the debut Have you heard? Google and Bing are adding new social-media search capabilities to their search engines in an attempt to keep up with these innovative websites. Bing already has a beta version of its new search engine designed specifically for Twitter results while Google is holding back at the moment.
Google and Microsoft are caught in an escalating fight over who will dominate the search-engine market for social-media sites like Twitter and Facebook. I read about this in the PC World article, “Real-Time Search: Google and Bing Rivalry Intensifies on Facebook and Twitter.” This article refers to the Google-Bing rivalry as a chess match. Quite an apt metaphor, in my opinion, because I love all of the strategy that goes into a seemingly simple chess game.
Social media has been a thorn in the side of major search engines for a few years now. Facebook and Twitter are simply updated too often and too fast for search engines to keep up with them. It looks like that might be changing, though.
You can find the rest of this blog entry on the Submit Solution SEO Blog on Monday, November 2, 2009. The photo of the chess match is from Flickr, and it is the copyright of marcusrg.
Tags: article, Bing, facebook, google, growth, internet, Microsoft, news, online, positive, search engine, Social Media, Submit Solution, twitter
Posted in Search Engines, Social Media | 2 Comments »
Wednesday, October 21st, 2009
By Robert Lockard
Search-engine giant Google is trying to buck the overall downward trend in Internet advertising sales by grabbing a bigger slice of the pie.
In my blog entry, “Google tries to expand into new PPC forum,” I talked about Google’s attempt to make its new DoubleClick Ad Exchange successful. At the end I touched on Google’s attempts to grow beyond its core competency of search ads into the world of display ads. I’ll pick up where I left off.
According to the Wall Street Journal article, “Google Decides to Find Its Creative Side,” Google is trying to translate its ownership of YouTube and DoubleClick into a more dynamic advertising approach. Google is so well-known as the king of search ads that it might be difficult for it to break into Yahoo’s territory of creative display ads.
They’ve already created YouTube ad campaigns for J.C. Penney and Quaker Oats, but they saved their most innovative campaigns for Hewlett-Packard and Volvo. For those two companies, Google helped create YouTube ads and display ads featuring the latest updates (tweets) from Twitter.
Search engines are notoriously slow in catching up to social-media sites like Twitter and Facebook. You can read my insights into this topic in my blog entry, “Google can’t keep up with Twitter.” It’s a promising sign that Google is making this effort to use Twitter in its online-advertising services.
You can find the rest of this blog entry in the Submit Solution Paid Search Blog on October 27, 2009. The photo of the cat in the Coca-Cola box is from Flickr, and it is the copyright of Greencolander.
By the way, I thought of giving this blog entry the title, “Google develops rock-hard ads,” but I wisely decided against it.
Tags: article, google, Internet Marketing, Paid Search, PPC, Social Media, yahoo, youtube
Posted in Pay-Per-Click, Search Engines | No Comments »
Thursday, October 15th, 2009
By Robert Lockard
In September, Google introduced a new way for its customers to buy and sell online display ads. It’s called the DoubleClick Ad Exchange and it allows Internet marketers to find a variety of Web pages to advertise on and quickly make a bid. This speeds up the process for both advertisers and publishers looking for ad revenue.
I heard about this development in a Wall Street Journal article, entitled “Google Unveils Market for Display Ads.”
Google has literally thousands of partner websites scattered across the Web that display its online ads. However, Google has never been very good at display advertising. It bought DoubleClick back in 2007 for $3.1 billion and has been trying to come up with a good way to jump into this part of the paid-search market. This appears to be its big move.
This isn’t the first online-advertising exchange service. Actually, other major search engines, like Microsoft, Yahoo and AOL have had them for some time, though none of them has been able to make them particularly big or useful, yet. Maybe Google will find a way to make this exchange service popular and profitable.
You can find the rest of this blog entry in the Submit Solution Paid Search Blog on October 20, 2009. The photo of the fiery wok is from Flickr, and it is the copyright of liber.
Tags: article, google, Internet Marketing, news, Paid Search, Pay-Per-Click, PPC, search engine, Submit Solution, wall street journal
Posted in Pay-Per-Click, Search Engines | 1 Comment »
Thursday, October 1st, 2009
By Robert Lockard
The other day, I had an image in my mind of a strange object and I wanted to find a picture of it online. The only problem was I didn’t have a clue what it was called. The image in my head was of a scene in “Superman II” when General Zod’s henchman Non is in the Oval Office and he’s staring intently at something. It’s five metal balls tied to strings in a row and the ones on either end keep hitting the four still balls, causing the ball on the other end to bounce away and come back again.
Maybe you already know what I’m talking about.
I turned to one of my coworkers here at eHarbor, Inc. and asked her to help me. She could picture it, as well, but she couldn’t put her finger on the name. I tried searching for “metal ball attached to strings hitting each other” on Google, but I didn’t find what I was looking for. Luckily, my resourceful coworker found it on Amazon.com, I believe. I could now put a name to an image – Newton’s cradle!
This story illustrates my need for a visual search engine and not simply a text-based one. Luckily, Microsoft and Google are both heading in that direction. I read about their efforts in a CNN article entitled, “Microsoft, Google expand search-engine tools.”
You can find the rest of this blog entry on the Submit Solution SEO Blog on October 6, 2009. The photo of Newton’s cradle is from Flickr, and it is the copyright of ƒяαиcєscα яσsє.
Tags: CNN, Fun, google, image, internet, movie, msn, new, photo, search engine, Submit Solution
Posted in Movies, Search Engines | No Comments »
Thursday, August 20th, 2009
By Robert Lockard
This is a follow-up to my previous blog entry, “I link, therefore I am… on top of Google.” I’m talking about what I learned at Webmarketing123’s August 5, 2009 Webinar, “Advanced SEO Webinar: Linking Best Practices.” Without further ado, I’ll return to where I left off.
Unless a website is cached or saved by search engines on a regular basis, the links found on it won’t count toward the search engine optimization of the sites it links to. That explains why Google can’t keep up with Twitter and other social-media sites, as I discussed in an earlier eHarbor Blog entry. It’s trying to take a snapshot of websites that change multiple times every second.
Returning to caches, I learned a cool trick at the Webinar that I would like to share. If you want to know if a Web page is cached by Google, all you have to do is type “cache:www.thesitename.com” into a Google search and it will tell you.
The big question is how do you get inbound links? After you’ve gone through and added great content that is relevant to your keywords, you can start using the following sources to get inbound links:
- Directories
- Paid Listings
- Article Syndications
- Blogs
- News Releases
We’re starting a new blog on the newly redesigned Submit Solution website, which will debut soon. We’ll be transferring our ecommerce and Internet marketing articles from the eHarbor Blog to that one soon. You can find the rest of this blog entry there after it debuts.
The photo of the fingers touching light is from Flickr, and it is the copyright of littledan77.
Tags: Bing, blog, Directory, google, Link, News Release, search engine optimization, SEO, Submit Solution, webinar, yahoo
Posted in SEO, Search Engines | No Comments »
Friday, July 31st, 2009
By Robert Lockard
It looks like two Davids are joining forces to take on Goliath. After years of public wrangling over the details, Microsoft and Yahoo finally announced a proposed 10-year partnership between their search-engine and online-advertising departments on Wednesday, July 29, 2009.
“In simple terms, Microsoft will now power Yahoo search while Yahoo will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers,” the official Microsoft news release said.
We’re starting a new blog on the newly redesigned Submit Solution website, which will soon be launched. We’ll be shifting attention from the eHarbor Blog to that one. You can find the rest of this blog entry there when it comes out. Stay tuned!
The Microsoft-Yahoo logo is from Flickr, and it is the copyright of JVManna.
Tags: Bing, Ecommerce, google, Internet Marketing, Microsoft, news, Paid Search, Pay-Per-Click, PPC, search engine, yahoo
Posted in Pay-Per-Click, Search Engines | 1 Comment »
Wednesday, July 29th, 2009
By Robert Lockard
The Bing decision engine is the most-visible sign of competition between Microsoft and Google, but the two technology giants are competing in many ways besides their search engines. And online companies and users are benefiting from their rivalry.
According to a Wired magazine article, “Google vs. Microsoft: What you need to know,” there are several ways Microsoft and Google are trying take market share from each other. Some of those ways could be good for us who work in ecommerce and Internet marketing.
We’re starting a new blog on the newly redesigned Submit Solution website, which will debut soon. We’ll be shifting attention from the eHarbor Blog to that one soon. You can find the rest of this blog entry there. Stay tuned!
The Google vs. Microsoft photo is from Flickr, and it is courtesy of michperu.
Tags: article, Bing, Chrome, Ecommerce, Firefox, google, Internet Marketing, Microsoft, Paid Search, Pay-Per-Click, web, Wired magazine
Posted in Ecommerce, Search Engines | No Comments »
Monday, July 13th, 2009
By Robert Lockard
Have you noticed there is no definitive search engine for Twitter? There are certainly many attempts to search this social-networking site, such as Collecta, OneRiot, Scoopler and Twitter’s own search engine. But none of these delivers a structured, comprehensive view of what’s being said on Twitter.
The conversations are simply too fast to keep up with right now.
Google is a great tool for searching most websites, but it’s completely inadequate when it comes to finding or following a conversation on Twitter. Bing, Microsoft’s new search engine, is at least making an effort to jump into the social-networking arena, according to an article in ComputerWorld, entitled “Bing beats Google to the punch, launches Twitter search.”
Bing has gone through and selected a number of Tweeters with the most followers and added their most recent tweets to their search results when you search for them. For instance, if you search for “Tony Hawk Twitter” you will find Tony Hawk’s latest tweet at the top of the page.
These are just baby steps into a whole new world of social media. The Internet was a big jumble of information before search engines came along to create some sense of order from the chaos. Chaos seems to rule social-media sites at the moment, but some structure could be coming soon. The algorithms will have to be even more complex and extremely fast to keep up with the instant nature of Twitter.
Search engines will have to find a way to rank Twitter results by the authority of the tweeters, how new the tweets are and how many people are talking about a specific topic, among other things. Important conversations could easily slip through the cracks if no one with much authority is talking about them and search engines focus too much on that aspect in their rankings.
There needs to be a balance between the chaos of conversation and the order or rankings. We’ll see what happens.
You can follow eHarbor, Inc. on Twitter to stay updated on all of our eHarbor Blog entries and other important ecommerce news.
The fake Twitter “Over Capacity” logo is from Flickr, and it is the copyright of Mykl Roventine.
Tags: article, Bing, ComputerWorld, Ecommerce, eHarbor, google, Microsoft, news, online, search engine, Social Media, twitter, web
Posted in Search Engines | 2 Comments »
