eHarbor eCommerce Marketing Blog

By Robert Lockard

I enjoy Webmarketing123’s free Webinars on Internet marketing. I always learn a lot from them, and I try to apply what I learn. Today, I’ll talk about what I learned at their August 5, 2009 Webinar, “Advanced SEO Webinar: Linking Best Practices.”

The five things a website needs to get ranked on the first page of Google results are:

1. Keywords – The search terms you want people to type into a search engine in order to find your Web page.

2. Site Content – You need to use your chosen keywords in your website’s text to show search engines your site is relevant to those topics.

3. Meta Content – You don’t usually see this content, but it must be there in the backend of your site and in your Web page titles.

4. URLs – Include important keywords in your URLs. For example, it is better to have a URL like www.eharborinc.com/blog/2009/07/17/is-twitter-overhyped, which includes the date and headline keywords, than something like www.eharborinc.com/blog/post-81. The second URL gives no clue as to what it contains, while the first one gives a much better idea of the page’s subject matter.

5. Inbound Links – These are links (or votes) from other websites to your site. Search engines look at both the number and quality of the links you receive from other sites.

We’re starting a new blog on the newly redesigned Submit Solution website, which will debut soon. We’ll be shifting attention from the eHarbor Blog to that one soon. You can find the rest of this blog entry there. Stay tuned!

The photo of the confusing keyboard arrows is from Flickr, and it is the copyright of jeremyfoo.