Posts Tagged ‘article’
Monday, December 7th, 2009
By Robert Lockard
Have you heard that Google is giving travelers free wireless-network access in 47 airports through January 17? What a great Christmas present! That’s a pretty smart move on Google’s part. They’re making online customers happy and generating publicity at the same time. It’s a win-win scenario. However, there could be something beneath the surface of this goodwill effort.
I read about this interesting development in the CNET News article “Google’s holiday gift: Free airport Wi-Fi.” Google started doing this in November, so that’s two and a half solid months of free Wi-Fi for flyers in those airports. If you want to see if your local airport is included in this promotion, you can check out Google’s Free Holiday Wi-Fi website. It has a helpful map and a list of all of the participating airports.
The airports near Burbank, California and Seattle will get free Wi-Fi from now on through Google. The promotion won’t end at the January 15 cutoff date like it will for the other 45 airports.
Perhaps Google chose those two locations because they are close to Microsoft’s (their biggest competitor) stronghold in Redmond, Washington and their own headquarters in Mountain View, California.
The Google Map containing all of the airports with free Wi-Fi is the copyright of Google.
Tags: Airport, article, google, internet, news, search engine, Submit Solution, Travel, web
Posted in Search Engines | No Comments »
Monday, November 16th, 2009
By Robert Lockard
I read an article on Entrepreneur.com a while back, entitled, “Rev up the Search Engines.” It gives a helpful rundown of solid SEO principles for small businesses, which don’t have a whole lot of money to spare but need to start generating results from ecommerce.
This article gives six tips for a small business to get the most bang for its buck, when it comes to search engine optimization. They are attributed to Steve Wiideman, a fairly renowned SEO expert. I already talked about most of these in my SEO series right here in the eHarbor Blog, back in February and March of 2009. But I think a refresher is healthy.
Here is one highlight I took from these tips:
- Search engines are getting smarter. Don’t expect Google, Bing or Yahoo to fall for the same old SEO tricks. Bloggers and other content generators used to focus on their keyword-to-content ratio, but now search engines recognize when you use the same keyword too many times in the same post. Use relevant keywords prudently. If you use keyword-stuffing tactics, don’t expect much success.
You can find the rest of this blog entry on the Submit Solution SEO Blog on November 23, 2009. It will be called, “Getting your business on top with SEO.” The photo of the flying biker is from Flickr, and it is the copyright of Tom Grundy Photo.
Tags: article, Bing, company, Ecommerce, google, Internet Marketing, search engine optimization, SEO, Submit Solution, website, yahoo
Posted in Ecommerce, Pay-Per-Click, SEO, Social Media | No Comments »
Monday, November 2nd, 2009
By Robert Lockard
In the Wall Street Journal article, “Why Email No Longer Rules,” I found a fascinating argument against email and for social-media sites, like Twitter and Facebook. Email is on its way out as the primary means of sending online messages.
For a dozen years or so email was the freshest, easiest way to keep in touch with people over long distances without having to pay big phone bills. Now it’s old hat. Basically, the paradigm of online communication has changed and we’re all going to have to change with the times.
What do you think? Is it a good thing that email is being replaced by instant communications? I think it’s great for ecommerce. With the aid of instant messaging, tweets and wall posts, online marketers can serve their customers much better and faster than ever before.
If you would like help getting a great website design, I recommend you contact Submit Solution’s Web professionals. They are extremely effective at delivering captivating website designs that help increase your conversion rate of visitors into customers.
You can find the rest of this blog entry on the new Social Media Blog on Submit Solution. That blog entry is called, “How ecommerce benefits from email’s death.” Keep coming back to the eHarbor Blog for stories about eHarbor, Inc.
Tags: article, Ecommerce, email, facebook, google, growth, history, internet, Internet Marketing, Social Media, Submit Solution, twitter, wall street journal, website
Posted in Social Media | No Comments »
Tuesday, October 27th, 2009
By Robert Lockard
Google could soon change the rules of keyword Internet marketing with the debut Have you heard? Google and Bing are adding new social-media search capabilities to their search engines in an attempt to keep up with these innovative websites. Bing already has a beta version of its new search engine designed specifically for Twitter results while Google is holding back at the moment.
Google and Microsoft are caught in an escalating fight over who will dominate the search-engine market for social-media sites like Twitter and Facebook. I read about this in the PC World article, “Real-Time Search: Google and Bing Rivalry Intensifies on Facebook and Twitter.” This article refers to the Google-Bing rivalry as a chess match. Quite an apt metaphor, in my opinion, because I love all of the strategy that goes into a seemingly simple chess game.
Social media has been a thorn in the side of major search engines for a few years now. Facebook and Twitter are simply updated too often and too fast for search engines to keep up with them. It looks like that might be changing, though.
You can find the rest of this blog entry on the Submit Solution SEO Blog on Monday, November 2, 2009. The photo of the chess match is from Flickr, and it is the copyright of marcusrg.
Tags: article, Bing, facebook, google, growth, internet, Microsoft, news, online, positive, search engine, Social Media, Submit Solution, twitter
Posted in Search Engines, Social Media | 2 Comments »
Wednesday, October 21st, 2009
By Robert Lockard
Search-engine giant Google is trying to buck the overall downward trend in Internet advertising sales by grabbing a bigger slice of the pie.
In my blog entry, “Google tries to expand into new PPC forum,” I talked about Google’s attempt to make its new DoubleClick Ad Exchange successful. At the end I touched on Google’s attempts to grow beyond its core competency of search ads into the world of display ads. I’ll pick up where I left off.
According to the Wall Street Journal article, “Google Decides to Find Its Creative Side,” Google is trying to translate its ownership of YouTube and DoubleClick into a more dynamic advertising approach. Google is so well-known as the king of search ads that it might be difficult for it to break into Yahoo’s territory of creative display ads.
They’ve already created YouTube ad campaigns for J.C. Penney and Quaker Oats, but they saved their most innovative campaigns for Hewlett-Packard and Volvo. For those two companies, Google helped create YouTube ads and display ads featuring the latest updates (tweets) from Twitter.
Search engines are notoriously slow in catching up to social-media sites like Twitter and Facebook. You can read my insights into this topic in my blog entry, “Google can’t keep up with Twitter.” It’s a promising sign that Google is making this effort to use Twitter in its online-advertising services.
You can find the rest of this blog entry in the Submit Solution Paid Search Blog on October 27, 2009. The photo of the cat in the Coca-Cola box is from Flickr, and it is the copyright of Greencolander.
By the way, I thought of giving this blog entry the title, “Google develops rock-hard ads,” but I wisely decided against it.
Tags: article, google, Internet Marketing, Paid Search, PPC, Social Media, yahoo, youtube
Posted in Pay-Per-Click, Search Engines | No Comments »
Monday, October 19th, 2009
By Robert Lockard
Talk about a captive audience. The government of Finland says it’s a human right to have access to the Internet, so companies must provide Internet with a speed of at least 1 megabit per second. Doesn’t that seem a little strange? You can read about this in the CNN article, “Fast Internet access becomes a legal right in Finland.”
Apparently, it’s not an unalienable right to own a car or a house, but somehow it is an essential right for every person to be connected to the Internet. To me, that is faulty logic. We can all work hard to gain access to new tools, like cars, cell phones or the Internet, to make our lives easier, but there is no guarantee we’ll get those things without effort.
Ninety-five percent of Finland’s 5.2 million citizens are already connected to the Internet. This law makes little difference to the vast majority of the population. However, officials say they are trying to not only bring Internet access to rural areas, but also increase the speed for everyone to at least 100 megabits per second by 2015.
If you ask me, this whole thing is silly. I don’t have the right to a fast Internet connection. I have the right to life, liberty and the pursuit of happiness, according to the Declaration of Independence. I also have many other rights enumerated in the Constitution’s Bill of Rights. But luxuries or necessities like the Internet or food, respectively, are not among them.
You can read the rest of this blog entry in the Submit Solution Website Design Services Blog on November 9. The photo of the dangling cat is from Flickr, and it is the copyright of Al Abut.
Tags: article, CNN, international, internet, news, Submit Solution, web
Posted in Web Design | 3 Comments »
Thursday, October 15th, 2009
By Robert Lockard
In September, Google introduced a new way for its customers to buy and sell online display ads. It’s called the DoubleClick Ad Exchange and it allows Internet marketers to find a variety of Web pages to advertise on and quickly make a bid. This speeds up the process for both advertisers and publishers looking for ad revenue.
I heard about this development in a Wall Street Journal article, entitled “Google Unveils Market for Display Ads.”
Google has literally thousands of partner websites scattered across the Web that display its online ads. However, Google has never been very good at display advertising. It bought DoubleClick back in 2007 for $3.1 billion and has been trying to come up with a good way to jump into this part of the paid-search market. This appears to be its big move.
This isn’t the first online-advertising exchange service. Actually, other major search engines, like Microsoft, Yahoo and AOL have had them for some time, though none of them has been able to make them particularly big or useful, yet. Maybe Google will find a way to make this exchange service popular and profitable.
You can find the rest of this blog entry in the Submit Solution Paid Search Blog on October 20, 2009. The photo of the fiery wok is from Flickr, and it is the copyright of liber.
Tags: article, google, Internet Marketing, news, Paid Search, Pay-Per-Click, PPC, search engine, Submit Solution, wall street journal
Posted in Pay-Per-Click, Search Engines | 1 Comment »
Tuesday, October 13th, 2009
By Robert Lockard
In Internet marketing, your website can be your first and best defense against lawsuits or it can be a huge liability. It depends on how strong your disclaimers are and how carefully you check to make sure your statements are all factual and ethical.
I bring this up because I just read an eye-opening article on InfoWeek’s website, entitled “Website disclaimers – yes, they do work.” In that piece, author Guy Burgess describes a recent case in New Zealand where an ecommerce website had given customers the wrong impression about the soundness of some of the companies it advertised.
A customer sued the website owners when he received the short end of the stick on a deal with one of the companies the website advertised. But a judge ruled in favor of the owners because they had included a provision on their website to protect themselves. The judge found the owners to be both negligent in their faulty information and protected by their admission that their site didn’t have all the information customers would want to make a final decision.
We all make mistakes, and it’s unfortunate when others are negatively affected by our errors. If we want strong relationships with our customers, we have to make sure our ecommerce websites are accurate and that our products or services are as good as we say they are.
You can read the rest of this blog entry in the Submit Solution Website Design Services Blog. The photo of the zombie warning sign is from Flickr, and it is the copyright of rchurch74.
Tags: advice, article, customer service, Ecommerce, funny, humor, Internet Marketing, website
Posted in Web Design | 1 Comment »
Friday, September 25th, 2009
By Robert Lockard
Are books about to take a quantum leap forward? I just read an excellent article on CNN called, “E-books catching on with readers.” I’ve covered this topic before on the eHarbor Blog, and much of what I read in this article harkened back to the thoughts I offered in my blog entry, “Will Kindle hurt book publishers?” In that blog post, I focused solely on the Kindle DX, but now many other companies are jumping into the fray.
The e-book industry certainly looks promising. It’s attracting top booksellers like Barnes & Noble and Amazon, as well as tech giants like Apple, Google and Sony. Technological advances keep coming, making e-books thinner, easier on the eyes and more affordable every year. In fact, according to the article, they could become as thin as a piece of paper within the next five years. That sounds amazing!
The reason I am so excited about this development is that it has the power to dramatically cut printing costs and open the doors to up-and-coming authors to show off their work. Imagine someone writing a great work of fiction and selling it through Amazon at a fraction of the price it would be if it had to be printed, shipped and stored. That author could start earning revenue almost immediately.
You can find the rest of this blog entry on the new Social Media Blog on Submit Solution. That blog entry is entitled, “E-books gaining in popularity.” The new Submit Solution website looks great. You should definitely check it out, and you can keep coming back to the eHarbor Blog for stories about eHarbor, Inc.
The photo of the e-book inside a book is from Flickr, and it is the copyright of timonoko.
Tags: Amazon, article, book, CNN, Ecommerce, future, google, growth, Kindle, Media, update
Posted in Ecommerce, Media | No Comments »
Thursday, September 3rd, 2009
By Robert Lockard
Is Facebook starting to die? That’s the topic of an astonishing New York Times article, entitled “Facebook Exodus.” Author Virginia Heffernan starts by pointing out:
The exodus is not evident from the site’s overall numbers. According to comScore, Facebook attracted 87.7 million unique visitors in the United States in July. But while people are still joining Facebook and compulsively visiting the site, a small but noticeable group are fleeing – some of them ostentatiously.
I’ve written about Facebook several times in the eHarbor Blog, usually noting its strength and rapid growth. Along with Twitter, it is leading the social-media revolution – or fad – that could change search engines and other aspects of the Internet. This article grabbed my attention and demanded I discuss it.
You should definitely check out the New York Times article because it tells five stories about individuals who left Facebook for a variety of reasons. They are all quite compelling. One felt his privacy was violated by Facebook, and another felt she was wasting too much time on the website.
The feelings of privacy violation are completely understandable, and perhaps even unavoidable. Facebook is a social network so its information is not meant to be completely private. Perhaps people’s concerns are just the result of their own carelessness in posting too much information or not studying the rules to keep it hidden. Or maybe it’s a combination of shifting, hidden or hard-to-understand rules, as well as people’s decisions not to read the fine print.
The last paragraph in the New York Times article sums it all up nicely:
Is Facebook doomed to someday become an online ghost town, run by zombie users who never update their pages and packs of marketers picking at the corpses of social circles they once hoped to exploit? Sad, if so. Though maybe fated, like the demise of a college clique.
You can find the rest of this blog entry on the new Social Media Blog on Submit Solution when it is published. The new Submit Solution redesign is almost ready, and it will get most of our Internet marketing blog entries from now on, while the eHarbor Blog will mostly be about eHarbor, Inc.
The photo of the ghost town near Telluride, Colo. is from Flickr, and it is courtesy of Rob Lee.
Tags: article, comScore, eHarbor, facebook, google, internet, new york times, search engine, Social Media, Submit Solution, twitter
Posted in Social Media | 1 Comment »
