Posts Tagged ‘Bing’
Monday, November 16th, 2009
By Robert Lockard
I read an article on Entrepreneur.com a while back, entitled, “Rev up the Search Engines.” It gives a helpful rundown of solid SEO principles for small businesses, which don’t have a whole lot of money to spare but need to start generating results from ecommerce.
This article gives six tips for a small business to get the most bang for its buck, when it comes to search engine optimization. They are attributed to Steve Wiideman, a fairly renowned SEO expert. I already talked about most of these in my SEO series right here in the eHarbor Blog, back in February and March of 2009. But I think a refresher is healthy.
Here is one highlight I took from these tips:
- Search engines are getting smarter. Don’t expect Google, Bing or Yahoo to fall for the same old SEO tricks. Bloggers and other content generators used to focus on their keyword-to-content ratio, but now search engines recognize when you use the same keyword too many times in the same post. Use relevant keywords prudently. If you use keyword-stuffing tactics, don’t expect much success.
You can find the rest of this blog entry on the Submit Solution SEO Blog on November 23, 2009. It will be called, “Getting your business on top with SEO.” The photo of the flying biker is from Flickr, and it is the copyright of Tom Grundy Photo.
Tags: article, Bing, company, Ecommerce, google, Internet Marketing, search engine optimization, SEO, Submit Solution, website, yahoo
Posted in Ecommerce, Pay-Per-Click, SEO, Social Media | No Comments »
Tuesday, October 27th, 2009
By Robert Lockard
Google could soon change the rules of keyword Internet marketing with the debut Have you heard? Google and Bing are adding new social-media search capabilities to their search engines in an attempt to keep up with these innovative websites. Bing already has a beta version of its new search engine designed specifically for Twitter results while Google is holding back at the moment.
Google and Microsoft are caught in an escalating fight over who will dominate the search-engine market for social-media sites like Twitter and Facebook. I read about this in the PC World article, “Real-Time Search: Google and Bing Rivalry Intensifies on Facebook and Twitter.” This article refers to the Google-Bing rivalry as a chess match. Quite an apt metaphor, in my opinion, because I love all of the strategy that goes into a seemingly simple chess game.
Social media has been a thorn in the side of major search engines for a few years now. Facebook and Twitter are simply updated too often and too fast for search engines to keep up with them. It looks like that might be changing, though.
You can find the rest of this blog entry on the Submit Solution SEO Blog on Monday, November 2, 2009. The photo of the chess match is from Flickr, and it is the copyright of marcusrg.
Tags: article, Bing, facebook, google, growth, internet, Microsoft, news, online, positive, search engine, Social Media, Submit Solution, twitter
Posted in Search Engines, Social Media | 2 Comments »
Thursday, August 20th, 2009
By Robert Lockard
This is a follow-up to my previous blog entry, “I link, therefore I am… on top of Google.” I’m talking about what I learned at Webmarketing123’s August 5, 2009 Webinar, “Advanced SEO Webinar: Linking Best Practices.” Without further ado, I’ll return to where I left off.
Unless a website is cached or saved by search engines on a regular basis, the links found on it won’t count toward the search engine optimization of the sites it links to. That explains why Google can’t keep up with Twitter and other social-media sites, as I discussed in an earlier eHarbor Blog entry. It’s trying to take a snapshot of websites that change multiple times every second.
Returning to caches, I learned a cool trick at the Webinar that I would like to share. If you want to know if a Web page is cached by Google, all you have to do is type “cache:www.thesitename.com” into a Google search and it will tell you.
The big question is how do you get inbound links? After you’ve gone through and added great content that is relevant to your keywords, you can start using the following sources to get inbound links:
- Directories
- Paid Listings
- Article Syndications
- Blogs
- News Releases
We’re starting a new blog on the newly redesigned Submit Solution website, which will debut soon. We’ll be transferring our ecommerce and Internet marketing articles from the eHarbor Blog to that one soon. You can find the rest of this blog entry there after it debuts.
The photo of the fingers touching light is from Flickr, and it is the copyright of littledan77.
Tags: Bing, blog, Directory, google, Link, News Release, search engine optimization, SEO, Submit Solution, webinar, yahoo
Posted in SEO, Search Engines | No Comments »
Friday, July 31st, 2009
By Robert Lockard
It looks like two Davids are joining forces to take on Goliath. After years of public wrangling over the details, Microsoft and Yahoo finally announced a proposed 10-year partnership between their search-engine and online-advertising departments on Wednesday, July 29, 2009.
“In simple terms, Microsoft will now power Yahoo search while Yahoo will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers,” the official Microsoft news release said.
We’re starting a new blog on the newly redesigned Submit Solution website, which will soon be launched. We’ll be shifting attention from the eHarbor Blog to that one. You can find the rest of this blog entry there when it comes out. Stay tuned!
The Microsoft-Yahoo logo is from Flickr, and it is the copyright of JVManna.
Tags: Bing, Ecommerce, google, Internet Marketing, Microsoft, news, Paid Search, Pay-Per-Click, PPC, search engine, yahoo
Posted in Pay-Per-Click, Search Engines | 1 Comment »
Wednesday, July 29th, 2009
By Robert Lockard
The Bing decision engine is the most-visible sign of competition between Microsoft and Google, but the two technology giants are competing in many ways besides their search engines. And online companies and users are benefiting from their rivalry.
According to a Wired magazine article, “Google vs. Microsoft: What you need to know,” there are several ways Microsoft and Google are trying take market share from each other. Some of those ways could be good for us who work in ecommerce and Internet marketing.
We’re starting a new blog on the newly redesigned Submit Solution website, which will debut soon. We’ll be shifting attention from the eHarbor Blog to that one soon. You can find the rest of this blog entry there. Stay tuned!
The Google vs. Microsoft photo is from Flickr, and it is courtesy of michperu.
Tags: article, Bing, Chrome, Ecommerce, Firefox, google, Internet Marketing, Microsoft, Paid Search, Pay-Per-Click, web, Wired magazine
Posted in Ecommerce, Search Engines | No Comments »
Monday, July 13th, 2009
By Robert Lockard
Have you noticed there is no definitive search engine for Twitter? There are certainly many attempts to search this social-networking site, such as Collecta, OneRiot, Scoopler and Twitter’s own search engine. But none of these delivers a structured, comprehensive view of what’s being said on Twitter.
The conversations are simply too fast to keep up with right now.
Google is a great tool for searching most websites, but it’s completely inadequate when it comes to finding or following a conversation on Twitter. Bing, Microsoft’s new search engine, is at least making an effort to jump into the social-networking arena, according to an article in ComputerWorld, entitled “Bing beats Google to the punch, launches Twitter search.”
Bing has gone through and selected a number of Tweeters with the most followers and added their most recent tweets to their search results when you search for them. For instance, if you search for “Tony Hawk Twitter” you will find Tony Hawk’s latest tweet at the top of the page.
These are just baby steps into a whole new world of social media. The Internet was a big jumble of information before search engines came along to create some sense of order from the chaos. Chaos seems to rule social-media sites at the moment, but some structure could be coming soon. The algorithms will have to be even more complex and extremely fast to keep up with the instant nature of Twitter.
Search engines will have to find a way to rank Twitter results by the authority of the tweeters, how new the tweets are and how many people are talking about a specific topic, among other things. Important conversations could easily slip through the cracks if no one with much authority is talking about them and search engines focus too much on that aspect in their rankings.
There needs to be a balance between the chaos of conversation and the order or rankings. We’ll see what happens.
You can follow eHarbor, Inc. on Twitter to stay updated on all of our eHarbor Blog entries and other important ecommerce news.
The fake Twitter “Over Capacity” logo is from Flickr, and it is the copyright of Mykl Roventine.
Tags: article, Bing, ComputerWorld, Ecommerce, eHarbor, google, Microsoft, news, online, search engine, Social Media, twitter, web
Posted in Search Engines | 2 Comments »
Monday, June 29th, 2009
By Robert Lockard
Microsoft’s Bing “decision engine” is still making headlines weeks after its May 25 debut. In the Business Week article, “Bing Gains In Search Share,” author Paul McDougall points out Bing’s share of the search-engine market increased from 13.7 percent in its first week to 16.7 percent in its third week.
In my earlier eHarbor Blog entry, entitled “Bing decision engine good for online marketing,” I said Bing can be good for ecommerce. It will probably force Internet marketers to get more specific in the keywords they target for search engine optimization and pay-per-click campaigns.
Plus, Bing includes a cashback feature that allows online shoppers to compare product prices and earn discounts at certain stores. If you’re looking to expand the number of potential buyers you reach online, you would be wise to take part in this service.
The Business Week article also says Bing is trying to compete with Google and even emerge as the top search engine some day. However, Google accounts for 65 percent of all searches done online right now, so it might be years before we’ll see who will be the victor.
Competition is great and it’s certainly going to inspire better services in both Bing and Google. Hopefully, these changes will continue to benefit the ecommerce industry.
The photo of Bing vs. Google is from Flickr, and it is the copyright of Tom Purves.
Tags: article, Bing, Business Week, Ecommerce, eHarbor, internet, marketing, Microsoft, news, online, Pay-Per-Click, positive, search engine, SEO
Posted in Ecommerce, Search Engines | 5 Comments »
Tuesday, June 9th, 2009
By Robert Lockard
Microsoft’s new Bing search engine is quite an impressive tool for Web users and online marketers. I read an article in USA Today, entitled Bing it on: Microsoft overhauls search, again, which gives some excellent info about this new search engine.
Bing includes search suggestions on results pages to help people narrow their searches and find exactly what they’re looking for. This is what I talked about in my eHarbor Blog entry, “Paid search about to get complicated.” Web users want to find information, products and services faster, so they’re using an increasing number of keywords in their searches.
Including suggested search terms on a results page is nothing new. Google includes them on many of their results pages, as well.
I noticed there are no paid listings on Bing results pages. Maybe that is because the service is just getting started and has not yet had time to develop pricing and other metrics to charge for pay-per-click ads. This could present a challenge to ecommerce, but there is probably a solution, whether it is more investment in search engine optimization, social media or other marketing strategies.
Microsoft calls Bing a “decision engine” instead of a search engine. That has a nice ring to it. They call it that because it is supposed to help people make decisions, instead of just provide a whole slew of disorganized information.
I like the fact that Bing gives price comparisons and reviews of products, 30-second clips of videos on results pages, and its image results page is huge! You just scroll down to see all the images, instead of clicking on lots of pages in Google and waiting for them to show up.
What does Bing mean for ecommerce? It will probably reward companies that work hard on online marketing on SEO with high search ranking and quick access for consumers to their websites. We’ll need to continue to refine the search terms we target. It’ll be interesting to see everything that happens.
The photo of the Bing search engine is from Flickr, and it is the copyright of Kimberly Saia.
Tags: article, Bing, CNN, Ecommerce, eHarbor, google, marketing, Microsoft, msn, new, online, Paid Search, positive, PPC, search engine, SEO, Social Media
Posted in Ecommerce, SEO, Search Engines | 2 Comments »
