Posts Tagged ‘CNN’

Is Internet access a human right?

Monday, October 19th, 2009

By Robert Lockard

Talk about a captive audience. The government of Finland says it’s a human right to have access to the Internet, so companies must provide Internet with a speed of at least 1 megabit per second. Doesn’t that seem a little strange? You can read about this in the CNN article, “Fast Internet access becomes a legal right in Finland.”

Cat dangling from ironing board

Apparently, it’s not an unalienable right to own a car or a house, but somehow it is an essential right for every person to be connected to the Internet. To me, that is faulty logic. We can all work hard to gain access to new tools, like cars, cell phones or the Internet, to make our lives easier, but there is no guarantee we’ll get those things without effort.

Ninety-five percent of Finland’s 5.2 million citizens are already connected to the Internet. This law makes little difference to the vast majority of the population. However, officials say they are trying to not only bring Internet access to rural areas, but also increase the speed for everyone to at least 100 megabits per second by 2015.

If you ask me, this whole thing is silly. I don’t have the right to a fast Internet connection. I have the right to life, liberty and the pursuit of happiness, according to the Declaration of Independence. I also have many other rights enumerated in the Constitution’s Bill of Rights. But luxuries or necessities like the Internet or food, respectively, are not among them.

You can read the rest of this blog entry in the Submit Solution Website Design Services Blog on November 9. The photo of the dangling cat is from Flickr, and it is the copyright of Al Abut.

Finding Superman image on Google no easy feat

Thursday, October 1st, 2009

By Robert Lockard

The other day, I had an image in my mind of a strange object and I wanted to find a picture of it online. The only problem was I didn’t have a clue what it was called. The image in my head was of a scene in “Superman II” when General Zod’s henchman Non is in the Oval Office and he’s staring intently at something. It’s five metal balls tied to strings in a row and the ones on either end keep hitting the four still balls, causing the ball on the other end to bounce away and come back again.

Maybe you already know what I’m talking about.

I turned to one of my coworkers here at eHarbor, Inc. and asked her to help me. She could picture it, as well, but she couldn’t put her finger on the name. I tried searching for “metal ball attached to strings hitting each other” on Google, but I didn’t find what I was looking for. Luckily, my resourceful coworker found it on Amazon.com, I believe. I could now put a name to an image – Newton’s cradle!

This story illustrates my need for a visual search engine and not simply a text-based one. Luckily, Microsoft and Google are both heading in that direction. I read about their efforts in a CNN article entitled, “Microsoft, Google expand search-engine tools.”

You can find the rest of this blog entry on the Submit Solution SEO Blog on October 6, 2009. The photo of Newton’s cradle is from Flickr, and it is the copyright of ƒяαиcєscα яσsє.


Newton's cradle in motion

E-books on the verge of explosive growth

Friday, September 25th, 2009

By Robert Lockard

Are books about to take a quantum leap forward? I just read an excellent article on CNN called, “E-books catching on with readers.” I’ve covered this topic before on the eHarbor Blog, and much of what I read in this article harkened back to the thoughts I offered in my blog entry, “Will Kindle hurt book publishers?” In that blog post, I focused solely on the Kindle DX, but now many other companies are jumping into the fray.

E-book cut into a printed book

The e-book industry certainly looks promising. It’s attracting top booksellers like Barnes & Noble and Amazon, as well as tech giants like Apple, Google and Sony. Technological advances keep coming, making e-books thinner, easier on the eyes and more affordable every year. In fact, according to the article, they could become as thin as a piece of paper within the next five years. That sounds amazing!

The reason I am so excited about this development is that it has the power to dramatically cut printing costs and open the doors to up-and-coming authors to show off their work. Imagine someone writing a great work of fiction and selling it through Amazon at a fraction of the price it would be if it had to be printed, shipped and stored. That author could start earning revenue almost immediately.

You can find the rest of this blog entry on the new Social Media Blog on Submit Solution. That blog entry is entitled, “E-books gaining in popularity.” The new Submit Solution website looks great. You should definitely check it out, and you can keep coming back to the eHarbor Blog for stories about eHarbor, Inc.

The photo of the e-book inside a book is from Flickr, and it is the copyright of timonoko.

Dangerous search engine optimization

Friday, June 19th, 2009

By Robert Lockard

Search engine optimization is a good thing for businesses to get their names and services on top of Google and other search engines, where customers will find them. However, SEO can also be used for malevolent purposes that can make our job as online marketers more difficult.

Malware creators are targeting popular Danger Thin Ice signkeywords to get their damaging viruses onto an increasing number of unsuspecting users’ computers, according to a CNN article, “What are the most dangerous search terms on the Internet? Some of the most dangerous search terms you can look up because of these malware sites include:

  • Screen savers
  • Free games
  • Work from home
  • Olympics
  • Videos
  • Celebrities
  • Music
  • News

This presents a serious challenge to the ecommerce industry. How can online consumers know which websites are legitimate and which will do them harm? Some antivirus software can automatically check websites for viruses, which can help consumers know which search results are safe to click.

We can work on gaining their trust, as well. This goes back to earning online shoppers’ trust, as I discussed in an earlier blog entry. If you want to learn six ways to develop trusting relationships with potential clients, I recommend reading that post.

eHarbor, Inc. and its affiliates offer safe SEO, paid-search and custom-design solutions for online businesses.

The photo of the Danger! Thin Ice sign is from Flickr, and it is the copyright of Sister72.

Bing decision engine good for online marketing

Tuesday, June 9th, 2009

By Robert Lockard

Microsoft’s new Bing search engine is quite an impressive tool for Web users and online marketers. I read an article in USA Today, entitled Bing it on: Microsoft overhauls search, again, which gives some excellent info about this new search engine.

Bing search engine homepage

Bing includes search suggestions on results pages to help people narrow their searches and find exactly what they’re looking for. This is what I talked about in my eHarbor Blog entry, “Paid search about to get complicated.” Web users want to find information, products and services faster, so they’re using an increasing number of keywords in their searches.

Including suggested search terms on a results page is nothing new. Google includes them on many of their results pages, as well.

I noticed there are no paid listings on Bing results pages. Maybe that is because the service is just getting started and has not yet had time to develop pricing and other metrics to charge for pay-per-click ads. This could present a challenge to ecommerce, but there is probably a solution, whether it is more investment in search engine optimization, social media or other marketing strategies.

Microsoft calls Bing a “decision engine” instead of a search engine. That has a nice ring to it. They call it that because it is supposed to help people make decisions, instead of just provide a whole slew of disorganized information.

I like the fact that Bing gives price comparisons and reviews of products, 30-second clips of videos on results pages, and its image results page is huge! You just scroll down to see all the images, instead of clicking on lots of pages in Google and waiting for them to show up.

What does Bing mean for ecommerce? It will probably reward companies that work hard on online marketing on SEO with high search ranking and quick access for consumers to their websites. We’ll need to continue to refine the search terms we target. It’ll be interesting to see everything that happens.

The photo of the Bing search engine is from Flickr, and it is the copyright of Kimberly Saia.

Facebook’s $200 million boost a win for social media

Friday, June 5th, 2009

By Robert Lockard

As a follow-up to my eHarbor Blog entry on Facebook’s growing pains, I would like to talk about Facebook recently receiving $200 million. I read about it in a CNN article, entitled “Facebook scores $200 million.”

Pile of dollar bills

Facebook has certainly not had any trouble getting new subscribers during this recession. In April, it surpassed 200 million users, an amazing number considering the company started just four years ago.

However, Facebook has had a bit of trouble obtaining investment capital since the start of the recession. That’s understandable, since investors and consumers are trying to be extra careful about where they spend their money.

I found it particularly interesting that the article mentioned Facebook’s overall value fell from roughly $15 billion in October 2007 to about $10 billion in May 2009. That drop coincides with my blog entry “Marketers cut social media presence when they need it most.” As times get tough, companies cut back on things they consider to be nonessential, and social-media sites like Facebook and Twitter are being neglected a bit.

Social media is an important part of marketing strategies now that so many of our potential and current customers are using those services. It’s a great way to stay in contact with them. Facebook’s growth and success could affect the way we market products and services in the future so it is wise to be a part of it. Just remember that social media is not search engine optimization, and both should be used to effectively reach customers.

The Russian company that invested $200 million in Facebook said they think Facebook could become one of the largest Internet companies in the world some day. Seventy percent of their users are already outside the United States, so they’re on their way.

The photo of the pile of dollar bills is from Flickr, and it is the copyright of mmarchin.