Posts Tagged ‘Ecommerce’

Successful Twitter strategy: Tweet less

Wednesday, December 2nd, 2009

By Robert Lockard

I know it sounds counterintuitive, but according to one blogger, the key to getting more website traffic from your Twitter account is to tweet less frequently. Of course, Dan Zarrella is not just any blogger – he’s a self-proclaimed social media and viral marketing scientist. That’s a pretty cool title.

Twitter birds - eHarbor eCommerce BlogIn his blog entry, “Want More Clicks? Tweet Less,” Zarrella made the bold statement, “If you want your Tweet to get noticed and ReTweeted, you should slow down your posting rate.” Twitter is all about speed, though. It’s an instant message service. Why would a smart blogger suggest you slow down your tweeting?

According to this study, Twitter users who only tweet one link an hour have a much higher rate of getting that link retweeted than those who post two, three or 13 links an hour. The same is true for days. One link a day gets a better click-through rate and more retweets than multiple links a day.

What does all this mean? I’ll try to interpret. I think it means Twitter users can tell the difference between people sharing genuinely interesting news, ideas or offers and robots or marketers who are just trying to sell their products through Twitter. Twitter users like people who listen as well as share. That’s called a conversation, and it’s what customers expect more and more from ecommerce companies in our current marketplace.

You can find the rest of this blog entry on the Social Media Blog on Submit Solution on December 7, 2009. That blog entry is called, “Tweet less to gain more success.” The photo of the birds on a fence is from Flickr, and it is the copyright of Sister72. Keep coming back to the eHarbor Blog for great discussions like this.

Is SEO a better deal than PPC?

Friday, November 20th, 2009

By Robert Lockard

Optimizing your website’s content for search engines costs about half as much as relying solely on a paid-search campaign for getting customers to your site. So says a recent study by Frommer’s Unlimited I read about in the Travolution article, “WTM: Rich content ‘more cost-effective than PPC’.”

SEO, PPC Scrabble game

Of course, the main flaw I saw in this study is that it analyzes SEO and PPC results separately when many ecommerce companies use a combination of the two. SEO and PPC have different strengths and weaknesses. SEO is slower but more cost-efficient while PPC is fast, but each click costs money.

It’s essential for a website’s long-term future for it to have strong content that is designed to attract search engines’ attention and increase its ranking in their search results. But that doesn’t mean PPC is irrelevant or too expensive for companies to take advantage of in their Internet-marketing campaigns.

According to Frommer’s study, it costs about 17 cents per visitor to optimize a site’s content. On the other hand, it costs about 33 cents per visitor through PPC ads.

You can find the rest of this blog entry in the Submit Solution Paid Search Blog on November 24, 2009. It will be entitled, “PPC clicks cost more than SEO.” The photo of the SEO, PPC Scrabble game is from Flickr, and it is the copyright of therichbrooks.

Top SEO tactics for small businesses

Monday, November 16th, 2009

By Robert Lockard

I read an article on Entrepreneur.com a while back, entitled, “Rev up the Search Engines.” It gives a helpful rundown of solid SEO principles for small businesses, which don’t have a whole lot of money to spare but need to start generating results from ecommerce.

Bicyclist soaring through the airThis article gives six tips for a small business to get the most bang for its buck, when it comes to search engine optimization. They are attributed to Steve Wiideman, a fairly renowned SEO expert. I already talked about most of these in my SEO series right here in the eHarbor Blog, back in February and March of 2009. But I think a refresher is healthy.

Here is one highlight I took from these tips:

- Search engines are getting smarter. Don’t expect Google, Bing or Yahoo to fall for the same old SEO tricks. Bloggers and other content generators used to focus on their keyword-to-content ratio, but now search engines recognize when you use the same keyword too many times in the same post. Use relevant keywords prudently. If you use keyword-stuffing tactics, don’t expect much success.

You can find the rest of this blog entry on the Submit Solution SEO Blog on November 23, 2009. It will be called, “Getting your business on top with SEO.” The photo of the flying biker is from Flickr, and it is the copyright of Tom Grundy Photo.

Which Web browser is the best?

Tuesday, November 10th, 2009

By Robert Lockard

Google Chrome is the best Web browser by far, according to a study by Jacob Gube, the founder and chief editor of Six Revisions. Chrome v. 3 beat Firefox v. 3.5, Safari v. 4, Opera v.10 and Microsoft Explorer v. 8. Take a look at the results below.

Web browsers ranked by performance

You should definitely check out the whole chart by clicking on this link to the blog entry, “Performance Comparison of Major Web Browsers.” Fascinating stuff. I’ll discuss some of the highlights and their impact on ecommerce and Internet marketing.

I’m a Firefox user, myself, so some of this study’s results came as a surprise to me. I’m not sure if they will change my mind about which browser I use right now, but it’s definitely helped me think more about why I prefer one over the others. Here are some of the highlights of the study’s findings:

JavaScript Speed

Chrome won this competition with an average download time of JavaScripts in just 542.3 milliseconds. Safari was No. 2 with 863.9 milliseconds and Firefox was No. 3 with 1,230.6 milliseconds. Explorer was last with a comparatively long download time of 6,305.5 milliseconds.

JavaScripts are important because they are heavily used on websites like Digg, as well as in Gmail. It’s no surprise Google is the leader in this category because it definitely wants people to be able to quickly use its own applications.

You can read the rest of this blog entry in the Submit Solution Website Design Services Blog on November 16. It will be entitled, “Google Chrome is the best Web browser.” The graph of the results of this study is the copyright of Jacob Gube and Six Revisions.

Is email finished?

Monday, November 2nd, 2009

By Robert Lockard

In the Wall Street Journal article, “Why Email No Longer Rules,” I found a fascinating argument against email and for social-media sites, like Twitter and Facebook. Email is on its way out as the primary means of sending online messages.

Email gravestone, rest in peaceFor a dozen years or so email was the freshest, easiest way to keep in touch with people over long distances without having to pay big phone bills. Now it’s old hat. Basically, the paradigm of online communication has changed and we’re all going to have to change with the times.

What do you think? Is it a good thing that email is being replaced by instant communications? I think it’s great for ecommerce. With the aid of instant messaging, tweets and wall posts, online marketers can serve their customers much better and faster than ever before.

If you would like help getting a great website design, I recommend you contact Submit Solution’s Web professionals. They are extremely effective at delivering captivating website designs that help increase your conversion rate of visitors into customers.

You can find the rest of this blog entry on the new Social Media Blog on Submit Solution. That blog entry is called, “How ecommerce benefits from email’s death.” Keep coming back to the eHarbor Blog for stories about eHarbor, Inc.

Protect yourself with a strong website disclaimer

Tuesday, October 13th, 2009

By Robert Lockard

In Internet marketing, your website can be your first and best defense against lawsuits or it can be a huge liability. It depends on how strong your disclaimers are and how carefully you check to make sure your statements are all factual and ethical.

Zombie warning sign

I bring this up because I just read an eye-opening article on InfoWeek’s website, entitled “Website disclaimers – yes, they do work.” In that piece, author Guy Burgess describes a recent case in New Zealand where an ecommerce website had given customers the wrong impression about the soundness of some of the companies it advertised.

A customer sued the website owners when he received the short end of the stick on a deal with one of the companies the website advertised. But a judge ruled in favor of the owners because they had included a provision on their website to protect themselves. The judge found the owners to be both negligent in their faulty information and protected by their admission that their site didn’t have all the information customers would want to make a final decision.

We all make mistakes, and it’s unfortunate when others are negatively affected by our errors. If we want strong relationships with our customers, we have to make sure our ecommerce websites are accurate and that our products or services are as good as we say they are.

You can read the rest of this blog entry in the Submit Solution Website Design Services Blog. The photo of the zombie warning sign is from Flickr, and it is the copyright of rchurch74.

Internet marketers brace for Google Caffeine changes

Monday, October 5th, 2009

By Robert Lockard

Google could soon change the rules of keyword Internet marketing with the debut of its new Google Caffeine search engine. Right now, Google is not doing a good job of searching through social-media sites, like Twitter and Facebook. So the company is working on a new version of its popular search engine that will add them to the mix and shake up other sites’ rankings for certain keywords.

Upside-down YouTube video

The online marketing firm 360i released a study a little while back in a blog entry on Digital Connections, entitled, “6 Things to Expect if Google Decaf Gets a ‘Caffeine’ Boost.” In the post, SEO Group Director Mike Dobbs and SEO Analyst Martha Mukangara noted some pretty surprising findings.

They included 40 retail keywords in their study of the differences between the first three pages of regular Google search results and Google Caffeine search results. The 40 keywords are made up of 10 major brand names (keywords), 10 retail head terms (single keywords), 10 retail torso terms (two-word phrases), and 10 retail long-tail phrases (four-word phrases).

They pointed out six ways the new search engine will dramatically affect online marketers’ strategies. For instance, 15 percent of all first-page rankings were different for the 40 keywords used in the study. Amazingly, the single keywords and two-word phrases saw 50 percent of their first-page results change with the new search engine.

You can find the rest of this blog entry on the Submit Solution SEO Blog on Monday, October 12, 2009. The photo of the upside-down YouTube page is from Flickr, and it is the copyright of engineroomblog.

E-books on the verge of explosive growth

Friday, September 25th, 2009

By Robert Lockard

Are books about to take a quantum leap forward? I just read an excellent article on CNN called, “E-books catching on with readers.” I’ve covered this topic before on the eHarbor Blog, and much of what I read in this article harkened back to the thoughts I offered in my blog entry, “Will Kindle hurt book publishers?” In that blog post, I focused solely on the Kindle DX, but now many other companies are jumping into the fray.

E-book cut into a printed book

The e-book industry certainly looks promising. It’s attracting top booksellers like Barnes & Noble and Amazon, as well as tech giants like Apple, Google and Sony. Technological advances keep coming, making e-books thinner, easier on the eyes and more affordable every year. In fact, according to the article, they could become as thin as a piece of paper within the next five years. That sounds amazing!

The reason I am so excited about this development is that it has the power to dramatically cut printing costs and open the doors to up-and-coming authors to show off their work. Imagine someone writing a great work of fiction and selling it through Amazon at a fraction of the price it would be if it had to be printed, shipped and stored. That author could start earning revenue almost immediately.

You can find the rest of this blog entry on the new Social Media Blog on Submit Solution. That blog entry is entitled, “E-books gaining in popularity.” The new Submit Solution website looks great. You should definitely check it out, and you can keep coming back to the eHarbor Blog for stories about eHarbor, Inc.

The photo of the e-book inside a book is from Flickr, and it is the copyright of timonoko.

Simple is better in Web design

Thursday, September 17th, 2009

By Robert Lockard

In honor of Submit Solution’s newly redesigned website, I will talk about four Web-design strategies you can use to make your website look more pleasing and hold viewers’ attention longer. These strategies come from a blog post on the Think Vitamin Blog, entitled, “How to Make Your Web Design Stand out from the Crowd.”

Spider webThe first strategy is not to be afraid of empty space in your Web design. On news sites, like CNN, you won’t find a bit of open space; all of it is taken up with headlines, graphics and numbers. That is useful for people looking to cram as much useful information as possible into a confined space. But it can feel cluttered and overwhelming on ecommerce websites that are selling products and services.

Giving viewers space to breathe can create a relaxed atmosphere on your website. We’re already bombarded with information, so it is refreshing to find a website with some elbowroom.

You can find the rest of the steps in a blog entry on the new Web Design Blog on Submit Solution on October 5. The new Submit Solution website is now online, and it will get most of the Internet marketing blog entries from now on, while the eHarbor Blog will mostly be about topics related to eHarbor, Inc.

The photo of the spider web is from Flickr, and it is the copyright of dann solo.

What to do before you hire a Web designer

Tuesday, September 15th, 2009

By Robert Lockard

Do you feel lost when it comes to Web design? You don’t need to be an expert on HTML, Ruby or other programming languages to end up with an effective design for your ecommerce website. You can use Magellan Commerce’s custom-design services to handle the actual design part.

Blue dogBut there are several steps you can take before you go to the experts to make sure your site does precisely what you want it to. These steps come from an Examiner article entitled, “Website design starter plan for clients.” That article has horrible spelling and grammar, but it has a few good ideas I want to share, so I’ll cut its author a little slack.

Anyway, here are two of the steps you should take before requesting help from a Web designer:

1. Look at what your competitors are doing. Plagiarism is illegal, but finding good practices and Web-design ideas is perfectly legal. This will give you a good starting point to see which elements of a website you would like to use in your own. Try to stick to general ideas, such as navigation, structure and what subjects are covered in the text.

2. Once you have an idea of what others are doing, start mapping out your website’s outline. Start with the main pages, such as home, services, products, about us, etc. Then add subpages under the main pages to build on more specific topics. Fill in as much detail as you can about what information and messages you want those pages to contain. This will help the designers be more precise in meeting your needs.

You can find the rest of the steps in a blog entry on the new Web Design Blog on Submit Solution. The new Submit Solution website is now online, and it will get most of the Internet marketing blog entries from now on, while the eHarbor Blog will mostly be about topics related to eHarbor, Inc.

The photo of the blue dog is from Flickr, and it is the copyright of lepiaf.geo.