Posts Tagged ‘Internet Marketing’
Wednesday, December 9th, 2009
By Robert Lockard
Submit Solution has four new Squidoo lenses, all focusing on different aspects of the Internet-marketing company’s services. Web pages on Squidoo are called lenses, I suppose because they give you a view into someone’s mind, life or company.
I’ll give a brief description of all of the new lenses below. Be sure to check them out and rate each of them, if you like.
One lens focuses just on Submit Solution’s Internet-marketing blogs. Each of these blogs has a different focus: search engine optimization, paid search, social media and Web design. You can find it here: Submit Solution – 4 Internet Marketing Blogs.
Another lens gives you more information about Submit Solution’s services, including Web design, SEO, PPC and website content. You’ll find it here: Submit Solution – The Best Internet Marketing Services.
Submit Solution’s website launch is spotlighted on another lens. It includes the news release announcing the updated website’s release in September 2009 and the company’s new features and services. You can find that news release on Submit Solution’s website under “Press.” It’s entitled, “Submit Solution Launches New Web Site with Web and Logo-Design Services.” The lens can be found here: Submit Solution Online-Marketing Website Launch.
The final new Submit Solution Squidoo lens is short and sweet. It includes some of the newest blog entries from the site’s four ecommerce blogs, as well as Submit Solution’s contact information. If you want to get a hold of a Submit Solution representative, that’s a good place to go. Check it out here: Submit Solution: The one-stop hub for internet marketing.
You can read the rest of this blog entry in the Submit Solution Website Design Services Blog. It is entitled, “Submit Solution launches new Squidoo lenses.” The Submit Solution logo is the copyright of Submit Solution.
Tags: blog, eHarbor, Internet Marketing, magellan commerce, Real Estate Promoter, squidoo, Submit Solution, website
Posted in Web Design, eHarbor | No Comments »
Monday, November 16th, 2009
By Robert Lockard
I read an article on Entrepreneur.com a while back, entitled, “Rev up the Search Engines.” It gives a helpful rundown of solid SEO principles for small businesses, which don’t have a whole lot of money to spare but need to start generating results from ecommerce.
This article gives six tips for a small business to get the most bang for its buck, when it comes to search engine optimization. They are attributed to Steve Wiideman, a fairly renowned SEO expert. I already talked about most of these in my SEO series right here in the eHarbor Blog, back in February and March of 2009. But I think a refresher is healthy.
Here is one highlight I took from these tips:
- Search engines are getting smarter. Don’t expect Google, Bing or Yahoo to fall for the same old SEO tricks. Bloggers and other content generators used to focus on their keyword-to-content ratio, but now search engines recognize when you use the same keyword too many times in the same post. Use relevant keywords prudently. If you use keyword-stuffing tactics, don’t expect much success.
You can find the rest of this blog entry on the Submit Solution SEO Blog on November 23, 2009. It will be called, “Getting your business on top with SEO.” The photo of the flying biker is from Flickr, and it is the copyright of Tom Grundy Photo.
Tags: article, Bing, company, Ecommerce, google, Internet Marketing, search engine optimization, SEO, Submit Solution, website, yahoo
Posted in Ecommerce, Pay-Per-Click, SEO, Social Media | No Comments »
Tuesday, November 10th, 2009
By Robert Lockard
Google Chrome is the best Web browser by far, according to a study by Jacob Gube, the founder and chief editor of Six Revisions. Chrome v. 3 beat Firefox v. 3.5, Safari v. 4, Opera v.10 and Microsoft Explorer v. 8. Take a look at the results below.
You should definitely check out the whole chart by clicking on this link to the blog entry, “Performance Comparison of Major Web Browsers.” Fascinating stuff. I’ll discuss some of the highlights and their impact on ecommerce and Internet marketing.
I’m a Firefox user, myself, so some of this study’s results came as a surprise to me. I’m not sure if they will change my mind about which browser I use right now, but it’s definitely helped me think more about why I prefer one over the others. Here are some of the highlights of the study’s findings:
JavaScript Speed
Chrome won this competition with an average download time of JavaScripts in just 542.3 milliseconds. Safari was No. 2 with 863.9 milliseconds and Firefox was No. 3 with 1,230.6 milliseconds. Explorer was last with a comparatively long download time of 6,305.5 milliseconds.
JavaScripts are important because they are heavily used on websites like Digg, as well as in Gmail. It’s no surprise Google is the leader in this category because it definitely wants people to be able to quickly use its own applications.
You can read the rest of this blog entry in the Submit Solution Website Design Services Blog on November 16. It will be entitled, “Google Chrome is the best Web browser.” The graph of the results of this study is the copyright of Jacob Gube and Six Revisions.
Tags: Ecommerce, Firefox, google, internet, Internet Marketing, Microsoft, research, search engine, study, Submit Solution, web, Web Browser, website
Posted in Web Design | No Comments »
Friday, November 6th, 2009
By Robert Lockard
An excellent blog post on Practical Ecommerce got me thinking about how paid-search campaigns are handled. The blog post is entitled, “Pay-per-click Advertising: Seven Pointers for Smaller Campaigns.”
I was amazed when I read all of the pointers on how people can improve their PPC efforts because basically all of them are easily handled by Submit Solution. I think it’s a great idea to be educated on the best practices of online promotion, so you should definitely read that blog post and take its advice to heart.
After you come up with a plan and thoroughly research your keywords, you can present your ideas to a Submit Solution PPC expert, and he or she will be able to improve upon your ideas and fully implement them. Submit Solution offers a number of pay-per-click solutions, including one-on-one support, easily updatable keywords, up-to-date reports and more.
You can find the rest of this blog entry in the Submit Solution Paid Search Blog on November 10, 2009. It will be entitled, “What you should know about PPC.” The photo of the bad advertisement is from Flickr, and it is the copyright of Unlisted Sightings.
Tags: Internet Marketing, Paid Search, Pay-Per-Click, PPC, Submit Solution
Posted in Pay-Per-Click | 2 Comments »
Monday, November 2nd, 2009
By Robert Lockard
In the Wall Street Journal article, “Why Email No Longer Rules,” I found a fascinating argument against email and for social-media sites, like Twitter and Facebook. Email is on its way out as the primary means of sending online messages.
For a dozen years or so email was the freshest, easiest way to keep in touch with people over long distances without having to pay big phone bills. Now it’s old hat. Basically, the paradigm of online communication has changed and we’re all going to have to change with the times.
What do you think? Is it a good thing that email is being replaced by instant communications? I think it’s great for ecommerce. With the aid of instant messaging, tweets and wall posts, online marketers can serve their customers much better and faster than ever before.
If you would like help getting a great website design, I recommend you contact Submit Solution’s Web professionals. They are extremely effective at delivering captivating website designs that help increase your conversion rate of visitors into customers.
You can find the rest of this blog entry on the new Social Media Blog on Submit Solution. That blog entry is called, “How ecommerce benefits from email’s death.” Keep coming back to the eHarbor Blog for stories about eHarbor, Inc.
Tags: article, Ecommerce, email, facebook, google, growth, history, internet, Internet Marketing, Social Media, Submit Solution, twitter, wall street journal, website
Posted in Social Media | No Comments »
Wednesday, October 21st, 2009
By Robert Lockard
Search-engine giant Google is trying to buck the overall downward trend in Internet advertising sales by grabbing a bigger slice of the pie.
In my blog entry, “Google tries to expand into new PPC forum,” I talked about Google’s attempt to make its new DoubleClick Ad Exchange successful. At the end I touched on Google’s attempts to grow beyond its core competency of search ads into the world of display ads. I’ll pick up where I left off.
According to the Wall Street Journal article, “Google Decides to Find Its Creative Side,” Google is trying to translate its ownership of YouTube and DoubleClick into a more dynamic advertising approach. Google is so well-known as the king of search ads that it might be difficult for it to break into Yahoo’s territory of creative display ads.
They’ve already created YouTube ad campaigns for J.C. Penney and Quaker Oats, but they saved their most innovative campaigns for Hewlett-Packard and Volvo. For those two companies, Google helped create YouTube ads and display ads featuring the latest updates (tweets) from Twitter.
Search engines are notoriously slow in catching up to social-media sites like Twitter and Facebook. You can read my insights into this topic in my blog entry, “Google can’t keep up with Twitter.” It’s a promising sign that Google is making this effort to use Twitter in its online-advertising services.
You can find the rest of this blog entry in the Submit Solution Paid Search Blog on October 27, 2009. The photo of the cat in the Coca-Cola box is from Flickr, and it is the copyright of Greencolander.
By the way, I thought of giving this blog entry the title, “Google develops rock-hard ads,” but I wisely decided against it.
Tags: article, google, Internet Marketing, Paid Search, PPC, Social Media, yahoo, youtube
Posted in Pay-Per-Click, Search Engines | No Comments »
Thursday, October 15th, 2009
By Robert Lockard
In September, Google introduced a new way for its customers to buy and sell online display ads. It’s called the DoubleClick Ad Exchange and it allows Internet marketers to find a variety of Web pages to advertise on and quickly make a bid. This speeds up the process for both advertisers and publishers looking for ad revenue.
I heard about this development in a Wall Street Journal article, entitled “Google Unveils Market for Display Ads.”
Google has literally thousands of partner websites scattered across the Web that display its online ads. However, Google has never been very good at display advertising. It bought DoubleClick back in 2007 for $3.1 billion and has been trying to come up with a good way to jump into this part of the paid-search market. This appears to be its big move.
This isn’t the first online-advertising exchange service. Actually, other major search engines, like Microsoft, Yahoo and AOL have had them for some time, though none of them has been able to make them particularly big or useful, yet. Maybe Google will find a way to make this exchange service popular and profitable.
You can find the rest of this blog entry in the Submit Solution Paid Search Blog on October 20, 2009. The photo of the fiery wok is from Flickr, and it is the copyright of liber.
Tags: article, google, Internet Marketing, news, Paid Search, Pay-Per-Click, PPC, search engine, Submit Solution, wall street journal
Posted in Pay-Per-Click, Search Engines | 1 Comment »
Tuesday, October 13th, 2009
By Robert Lockard
In Internet marketing, your website can be your first and best defense against lawsuits or it can be a huge liability. It depends on how strong your disclaimers are and how carefully you check to make sure your statements are all factual and ethical.
I bring this up because I just read an eye-opening article on InfoWeek’s website, entitled “Website disclaimers – yes, they do work.” In that piece, author Guy Burgess describes a recent case in New Zealand where an ecommerce website had given customers the wrong impression about the soundness of some of the companies it advertised.
A customer sued the website owners when he received the short end of the stick on a deal with one of the companies the website advertised. But a judge ruled in favor of the owners because they had included a provision on their website to protect themselves. The judge found the owners to be both negligent in their faulty information and protected by their admission that their site didn’t have all the information customers would want to make a final decision.
We all make mistakes, and it’s unfortunate when others are negatively affected by our errors. If we want strong relationships with our customers, we have to make sure our ecommerce websites are accurate and that our products or services are as good as we say they are.
You can read the rest of this blog entry in the Submit Solution Website Design Services Blog. The photo of the zombie warning sign is from Flickr, and it is the copyright of rchurch74.
Tags: advice, article, customer service, Ecommerce, funny, humor, Internet Marketing, website
Posted in Web Design | 1 Comment »
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