I know it sounds counterintuitive, but according to one blogger, the key to getting more website traffic from your Twitter account is to tweet less frequently. Of course, Dan Zarrella is not just any blogger – he’s a self-proclaimed social media and viral marketing scientist. That’s a pretty cool title.
In his blog entry, “Want More Clicks? Tweet Less,” Zarrella made the bold statement, “If you want your Tweet to get noticed and ReTweeted, you should slow down your posting rate.” Twitter is all about speed, though. It’s an instant message service. Why would a smart blogger suggest you slow down your tweeting?
According to this study, Twitter users who only tweet one link an hour have a much higher rate of getting that link retweeted than those who post two, three or 13 links an hour. The same is true for days. One link a day gets a better click-through rate and more retweets than multiple links a day.
What does all this mean? I’ll try to interpret. I think it means Twitter users can tell the difference between people sharing genuinely interesting news, ideas or offers and robots or marketers who are just trying to sell their products through Twitter. Twitter users like people who listen as well as share. That’s called a conversation, and it’s what customers expect more and more from ecommerce companies in our current marketplace.
You can find the rest of this blog entry on the Social Media Blog on Submit Solution on December 7, 2009. That blog entry is called, “Tweet less to gain more success.” The photo of the birds on a fence is from Flickr, and it is the copyright of Sister72. Keep coming back to the eHarbor Blog for great discussions like this.
