Great news! The ecommerce industry isn’t showing any signs of slowing down. It’s actually growing in strength, despite the recession. What a pleasant surprise!
According to an article in Practical Ecommerce, entitled “Chart of the Week: Search Engine Marketing to Increase,” marketers in the United States are expected to spend $14.1 billion on search engine marketing in 2009. That’s a 16-percent increase from 2008’s $12.2 billion. If it continues to grow at this rate, the amount spent on search engine marketing in the United States could reach $23 billion in 2013.
Search engine marketing is made up of paid-search advertising, contextual advertising, paid inclusion, and search engine optimization. We just finished a series on SEO strategies. I recommend reading those blog entries, if you’d like more information.
You might remember my blog entry on the success of eHarbor, Inc. not long ago. I’m pleased to note this is not just an isolated incident, but an industry-wide one. As the economy sours, businesses are turning more to the Internet for new customers, and getting high placement on search engines, like Google, MSN and Yahoo, is a great way to get their attention.
Be sure to check out eHarbor, Inc.’s affiliates for help in designing and optimizing your websites. These affiliates include: Submit Solution, Magellan Commerce and Real Estate Promoter.
The photo of the surprised kittens is from Flickr and it is the copyright of telachhe.
Journalism is a thankless job.