Posts Tagged ‘Microsoft’

Happy birthday, Firefox

Thursday, November 26th, 2009

By Robert Lockard

Happy Thanksgiving! I would love to write an entire blog entry on this wonderful holiday, but instead I’m going to talk about another celebration: Firefox’s fifth birthday.

Firefox 5th anniversary birthday cake

Imagine trying to beat Microsoft at its own game. Microsoft, the giant of software and Web browsers, seemed all but unstoppable in its dominance of the Internet with its Internet Explorer browser five years ago. However, a small browser, which was originally called Phoenix, debuted on November 9, 2004 and started giving Explorer a run for its money.

We now know this Web browser as Firefox. And it just turned five years old. Better late than never, I’ll wish Firefox a happy birthday!

I talked a little about Firefox in my Submit Solution blog entry, “Google Chrome is the best Web browser.” I mentioned that it’s my favorite browser, even if it’s not exactly as fast as Chrome.

I read about Firefox’s anniversary in the Webware article, “After 5 years, Firefox faces new challenges.”

Many factors led up to the swift success of the Firefox browser. Microsoft got a little lazy on creating new features for Explorer. Plus, viruses were specifically designed to target Explorer, giving Internet users a strong incentive to try something new. Right on cue, Firefox arrived with its innovative tabbed interface, customizability and popup ad blocker. It was an instant hit, receiving 10 million downloads in the first month alone.

You can read the rest of this blog entry in the Submit Solution Web Design Blog on December 1, 2009. It will be entitled, “Firefox fights fresh foes after 5 years.” The photo of the Firefox birthday cake is from Flickr, and it is the copyright of Christopher Blizzard.

Which Web browser is the best?

Tuesday, November 10th, 2009

By Robert Lockard

Google Chrome is the best Web browser by far, according to a study by Jacob Gube, the founder and chief editor of Six Revisions. Chrome v. 3 beat Firefox v. 3.5, Safari v. 4, Opera v.10 and Microsoft Explorer v. 8. Take a look at the results below.

Web browsers ranked by performance

You should definitely check out the whole chart by clicking on this link to the blog entry, “Performance Comparison of Major Web Browsers.” Fascinating stuff. I’ll discuss some of the highlights and their impact on ecommerce and Internet marketing.

I’m a Firefox user, myself, so some of this study’s results came as a surprise to me. I’m not sure if they will change my mind about which browser I use right now, but it’s definitely helped me think more about why I prefer one over the others. Here are some of the highlights of the study’s findings:

JavaScript Speed

Chrome won this competition with an average download time of JavaScripts in just 542.3 milliseconds. Safari was No. 2 with 863.9 milliseconds and Firefox was No. 3 with 1,230.6 milliseconds. Explorer was last with a comparatively long download time of 6,305.5 milliseconds.

JavaScripts are important because they are heavily used on websites like Digg, as well as in Gmail. It’s no surprise Google is the leader in this category because it definitely wants people to be able to quickly use its own applications.

You can read the rest of this blog entry in the Submit Solution Website Design Services Blog on November 16. It will be entitled, “Google Chrome is the best Web browser.” The graph of the results of this study is the copyright of Jacob Gube and Six Revisions.

Bing and Google launch social-media solutions

Tuesday, October 27th, 2009

By Robert Lockard

Google could soon change the rules of keyword Internet marketing with the debut Have you heard? Google and Bing are adding new social-media search capabilities to their search engines in an attempt to keep up with these innovative websites. Bing already has a beta version of its new search engine designed specifically for Twitter results while Google is holding back at the moment.

Chess match in color and black and white

Google and Microsoft are caught in an escalating fight over who will dominate the search-engine market for social-media sites like Twitter and Facebook. I read about this in the PC World article, “Real-Time Search: Google and Bing Rivalry Intensifies on Facebook and Twitter.” This article refers to the Google-Bing rivalry as a chess match. Quite an apt metaphor, in my opinion, because I love all of the strategy that goes into a seemingly simple chess game.

Social media has been a thorn in the side of major search engines for a few years now. Facebook and Twitter are simply updated too often and too fast for search engines to keep up with them. It looks like that might be changing, though.

You can find the rest of this blog entry on the Submit Solution SEO Blog on Monday, November 2, 2009. The photo of the chess match is from Flickr, and it is the copyright of marcusrg.

What the Microsoft-Yahoo merger means for ecommerce

Friday, July 31st, 2009

By Robert Lockard

It looks like two Davids are joining forces to take on Goliath. After years of public wrangling over the details, Microsoft and Yahoo finally announced a proposed 10-year partnership between their search-engine and online-advertising departments on Wednesday, July 29, 2009.

Microsoft-Yahoo combination“In simple terms, Microsoft will now power Yahoo search while Yahoo will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers,” the official Microsoft news release said.

We’re starting a new blog on the newly redesigned Submit Solution website, which will soon be launched. We’ll be shifting attention from the eHarbor Blog to that one. You can find the rest of this blog entry there when it comes out. Stay tuned!

The Microsoft-Yahoo logo is from Flickr, and it is the copyright of JVManna.

Google-Microsoft face-off benefits ecommerce

Wednesday, July 29th, 2009

By Robert Lockard

The Bing decision engine is the most-visible sign of competition between Microsoft and Google, but the two technology giants are competing in many ways besides their search engines. And online companies and users are benefiting from their rivalry.

Microsoft vs. Google

According to a Wired magazine article, “Google vs. Microsoft: What you need to know,” there are several ways Microsoft and Google are trying take market share from each other. Some of those ways could be good for us who work in ecommerce and Internet marketing.

We’re starting a new blog on the newly redesigned Submit Solution website, which will debut soon. We’ll be shifting attention from the eHarbor Blog to that one soon. You can find the rest of this blog entry there. Stay tuned!

The Google vs. Microsoft photo is from Flickr, and it is courtesy of michperu.

Facebook could soon rake in billions

Wednesday, July 15th, 2009

By Robert Lockard

Facebook is among the kings of social media, when it comes to total users. But it’s lagging behind in the amount of money it makes because its focus is so much on customer growth. However, one of Facebook’s board members expects annual revenue to soar into the billions of dollars by 2014.

Facebook headquartersFacebook currently has 225 million users, and it is expected to generate an estimated $500 million in revenue in 2009, according to an article in Reuters, entitled “Facebook revenue to be ‘billions’ in 5 years: board member.”

In the article, Mark Andreessen, an entrepreneur who has invested in Twitter and is a member of the board of directors of privately held Facebook, says Facebook’s value is about to explode. He also suggests the company could earn more than $1 billion this year, but it’s wise not to because if it did it might end up like MySpace.

Several years ago, MySpace was the most-popular social network, but then it tried to turn its popularity into profits by adding more ads and not improving its content as well as it could have. Now where is MySpace? A distant second to Facebook. It’s losing members while Facebook is rapidly picking them up.

Facebook faces a delicate balancing act trying to please both customers and investors. Its investors include heavyweights like Microsoft, Accel Partners, and the Russian company Digital Sky Technologies. You can read more about the Russian investment in Facebook in my eHarbor Blog entry, “Facebook’s $200 million boost a win for social media.”

As I said before, Facebook has the power to transform social media. It might take a few years, but it will be exciting to see when Facebook finally comes into its own and becomes a stronger company.

The photo of Facebook’s headquarters in Palo Alto, Calif. is from Flickr, and it is the copyright of steven.walling.

Google can’t keep up with Twitter

Monday, July 13th, 2009

By Robert Lockard

Have you noticed there is no definitive search engine for Twitter? There are certainly many attempts to search this social-networking site, such as Collecta, OneRiot, Scoopler and Twitter’s own search engine. But none of these delivers a structured, comprehensive view of what’s being said on Twitter.

Twitter's Over Capacity logo

The conversations are simply too fast to keep up with right now.

Google is a great tool for searching most websites, but it’s completely inadequate when it comes to finding or following a conversation on Twitter. Bing, Microsoft’s new search engine, is at least making an effort to jump into the social-networking arena, according to an article in ComputerWorld, entitled “Bing beats Google to the punch, launches Twitter search.”

Bing has gone through and selected a number of Tweeters with the most followers and added their most recent tweets to their search results when you search for them. For instance, if you search for “Tony Hawk Twitter” you will find Tony Hawk’s latest tweet at the top of the page.

These are just baby steps into a whole new world of social media. The Internet was a big jumble of information before search engines came along to create some sense of order from the chaos. Chaos seems to rule social-media sites at the moment, but some structure could be coming soon. The algorithms will have to be even more complex and extremely fast to keep up with the instant nature of Twitter.

Search engines will have to find a way to rank Twitter results by the authority of the tweeters, how new the tweets are and how many people are talking about a specific topic, among other things. Important conversations could easily slip through the cracks if no one with much authority is talking about them and search engines focus too much on that aspect in their rankings.

There needs to be a balance between the chaos of conversation and the order or rankings. We’ll see what happens.

You can follow eHarbor, Inc. on Twitter to stay updated on all of our eHarbor Blog entries and other important ecommerce news.

The fake Twitter “Over Capacity” logo is from Flickr, and it is the copyright of Mykl Roventine.

Bing cashback gives marketers edge in ecommerce

Monday, June 29th, 2009

By Robert Lockard

Microsoft’s Bing “decision engine” is still making headlines weeks after its May 25 debut. In the Business Week article, “Bing Gains In Search Share,” author Paul McDougall points out Bing’s share of the search-engine market increased from 13.7 percent in its first week to 16.7 percent in its third week.

Bing, Google comparison

In my earlier eHarbor Blog entry, entitled “Bing decision engine good for online marketing,” I said Bing can be good for ecommerce. It will probably force Internet marketers to get more specific in the keywords they target for search engine optimization and pay-per-click campaigns.

Plus, Bing includes a cashback feature that allows online shoppers to compare product prices and earn discounts at certain stores. If you’re looking to expand the number of potential buyers you reach online, you would be wise to take part in this service.

The Business Week article also says Bing is trying to compete with Google and even emerge as the top search engine some day. However, Google accounts for 65 percent of all searches done online right now, so it might be years before we’ll see who will be the victor.

Competition is great and it’s certainly going to inspire better services in both Bing and Google. Hopefully, these changes will continue to benefit the ecommerce industry.

The photo of Bing vs. Google is from Flickr, and it is the copyright of Tom Purves.

Bing decision engine good for online marketing

Tuesday, June 9th, 2009

By Robert Lockard

Microsoft’s new Bing search engine is quite an impressive tool for Web users and online marketers. I read an article in USA Today, entitled Bing it on: Microsoft overhauls search, again, which gives some excellent info about this new search engine.

Bing search engine homepage

Bing includes search suggestions on results pages to help people narrow their searches and find exactly what they’re looking for. This is what I talked about in my eHarbor Blog entry, “Paid search about to get complicated.” Web users want to find information, products and services faster, so they’re using an increasing number of keywords in their searches.

Including suggested search terms on a results page is nothing new. Google includes them on many of their results pages, as well.

I noticed there are no paid listings on Bing results pages. Maybe that is because the service is just getting started and has not yet had time to develop pricing and other metrics to charge for pay-per-click ads. This could present a challenge to ecommerce, but there is probably a solution, whether it is more investment in search engine optimization, social media or other marketing strategies.

Microsoft calls Bing a “decision engine” instead of a search engine. That has a nice ring to it. They call it that because it is supposed to help people make decisions, instead of just provide a whole slew of disorganized information.

I like the fact that Bing gives price comparisons and reviews of products, 30-second clips of videos on results pages, and its image results page is huge! You just scroll down to see all the images, instead of clicking on lots of pages in Google and waiting for them to show up.

What does Bing mean for ecommerce? It will probably reward companies that work hard on online marketing on SEO with high search ranking and quick access for consumers to their websites. We’ll need to continue to refine the search terms we target. It’ll be interesting to see everything that happens.

The photo of the Bing search engine is from Flickr, and it is the copyright of Kimberly Saia.