Posts Tagged ‘news’
Monday, July 13th, 2009
By Robert Lockard
Have you noticed there is no definitive search engine for Twitter? There are certainly many attempts to search this social-networking site, such as Collecta, OneRiot, Scoopler and Twitter’s own search engine. But none of these delivers a structured, comprehensive view of what’s being said on Twitter.
The conversations are simply too fast to keep up with right now.
Google is a great tool for searching most websites, but it’s completely inadequate when it comes to finding or following a conversation on Twitter. Bing, Microsoft’s new search engine, is at least making an effort to jump into the social-networking arena, according to an article in ComputerWorld, entitled “Bing beats Google to the punch, launches Twitter search.”
Bing has gone through and selected a number of Tweeters with the most followers and added their most recent tweets to their search results when you search for them. For instance, if you search for “Tony Hawk Twitter” you will find Tony Hawk’s latest tweet at the top of the page.
These are just baby steps into a whole new world of social media. The Internet was a big jumble of information before search engines came along to create some sense of order from the chaos. Chaos seems to rule social-media sites at the moment, but some structure could be coming soon. The algorithms will have to be even more complex and extremely fast to keep up with the instant nature of Twitter.
Search engines will have to find a way to rank Twitter results by the authority of the tweeters, how new the tweets are and how many people are talking about a specific topic, among other things. Important conversations could easily slip through the cracks if no one with much authority is talking about them and search engines focus too much on that aspect in their rankings.
There needs to be a balance between the chaos of conversation and the order or rankings. We’ll see what happens.
You can follow eHarbor, Inc. on Twitter to stay updated on all of our eHarbor Blog entries and other important ecommerce news.
The fake Twitter “Over Capacity” logo is from Flickr, and it is the copyright of Mykl Roventine.
Tags: article, Bing, ComputerWorld, Ecommerce, eHarbor, google, Microsoft, news, online, search engine, Social Media, twitter, web
Posted in Search Engines | 2 Comments »
Thursday, July 9th, 2009
By Robert Lockard
Each month, eHarbor, Inc. singles out one of its employees as the Most Valuable Player or employee of the month. They announce the winner at a company lunch on the first business day of each month. The MVP is someone who has done extraordinary work, going above and beyond his or her duties to help the company succeed. On July 1, Alisha Walton was named MVP for her exceptional actions in June.
It takes an amazing kind of person to come back to work so soon after enduring a terrible car collision, a month-long hospital stay and several surgeries. Alisha is definitely an amazing person.
She was riding a motorcycle in May when a car came and hit her at full speed, knocking her to the ground and breaking her neck. Thankfully, Alisha’s neck injury did not paralyze her. She spent a month in the Utah Valley Regional Medical Center in Provo, Utah. You can read a quote from her about her experience in a Daily Herald article, entitled “UVRMC trauma team: Life in the balance.”
Six days after her June 3 release from the hospital, Alisha returned to work while still wearing her halo and being confined to a wheelchair. Amazingly, she got right back into her job, despite the pain and struggle she faced. She has a great sense of humor about her situation. For instance, she said her hobbies include photography, reading, surfing and now wheelchair racing. Her spirit is truly indomitable.
I’ll keep you updated on MVP winners each month from now on. We have quite a few exceptional workers at eHarbor, so it will be great to give them the recognition they deserve. By the way, I was also named the MVP for June along with Alisha, but I prefer not to call attention to myself. It’s nice to be noticed for my hard work on the blog and other projects, though.
Be sure to enjoy our great blog posts on ecommerce and search engines next week in the eHarbor Blog!
Tags: article, company, Daily Herald, eHarbor, humor, MVP, news, positive, provo, utah
Posted in eHarbor | 1 Comment »
Monday, June 29th, 2009
By Robert Lockard
Microsoft’s Bing “decision engine” is still making headlines weeks after its May 25 debut. In the Business Week article, “Bing Gains In Search Share,” author Paul McDougall points out Bing’s share of the search-engine market increased from 13.7 percent in its first week to 16.7 percent in its third week.
In my earlier eHarbor Blog entry, entitled “Bing decision engine good for online marketing,” I said Bing can be good for ecommerce. It will probably force Internet marketers to get more specific in the keywords they target for search engine optimization and pay-per-click campaigns.
Plus, Bing includes a cashback feature that allows online shoppers to compare product prices and earn discounts at certain stores. If you’re looking to expand the number of potential buyers you reach online, you would be wise to take part in this service.
The Business Week article also says Bing is trying to compete with Google and even emerge as the top search engine some day. However, Google accounts for 65 percent of all searches done online right now, so it might be years before we’ll see who will be the victor.
Competition is great and it’s certainly going to inspire better services in both Bing and Google. Hopefully, these changes will continue to benefit the ecommerce industry.
The photo of Bing vs. Google is from Flickr, and it is the copyright of Tom Purves.
Tags: article, Bing, Business Week, Ecommerce, eHarbor, internet, marketing, Microsoft, news, online, Pay-Per-Click, positive, search engine, SEO
Posted in Ecommerce, Search Engines | 5 Comments »
Friday, June 19th, 2009
By Robert Lockard
Search engine optimization is a good thing for businesses to get their names and services on top of Google and other search engines, where customers will find them. However, SEO can also be used for malevolent purposes that can make our job as online marketers more difficult.
Malware creators are targeting popular 
keywords to get their damaging viruses onto an increasing number of unsuspecting users’ computers, according to a CNN article, “What are the most dangerous search terms on the Internet?” Some of the most dangerous search terms you can look up because of these malware sites include:
- Screen savers
- Free games
- Work from home
- Olympics
- Videos
- Celebrities
- Music
- News
This presents a serious challenge to the ecommerce industry. How can online consumers know which websites are legitimate and which will do them harm? Some antivirus software can automatically check websites for viruses, which can help consumers know which search results are safe to click.
We can work on gaining their trust, as well. This goes back to earning online shoppers’ trust, as I discussed in an earlier blog entry. If you want to learn six ways to develop trusting relationships with potential clients, I recommend reading that post.
eHarbor, Inc. and its affiliates offer safe SEO, paid-search and custom-design solutions for online businesses.
The photo of the Danger! Thin Ice sign is from Flickr, and it is the copyright of Sister72.
Tags: advice, article, CNN, computer virus, consumer, eHarbor, internet, marketing, news, online, search engine, search engine optimization, SEO, trust
Posted in Ecommerce, SEO, Search Engines | 1 Comment »
Monday, June 15th, 2009
By Robert Lockard
Oliver Bigler, the founder and CEO of eHarbor, Inc., was spotlighted in the summer 2009 issue of Utah Valley BusinessQ on page 63. This magazine highlights good small-business practices and entrepreneurial achievements in the area south of Salt Lake City.
The feature focuses on Bigler’s ability to think on his feet and remain flexible in his business decisions. His ideas have led to a change in eHarbor’s and its affiliates’ focus from search engine optimization to website hosting and ecommerce solutions.
Bigler joined what would become eHarbor in 2002 after working as a Strategy Business Consultant for the Monitor Group in Cambridge, Mass. Bigler started targeting a growing segment of the online market: small to mid-size business and ecommerce. Submit Solution was the first entity created under Bigler’s leadership, followed shortly thereafter by Real Estate Promoter, which focused on search-engine marketing and lead generation in the online real estate market. In 2003, Bigler created a new corporate entity to house the increasing number of divisions. That new entity was named eHarbor, Inc.
I talked a bit about Bigler in my second blog entry “eHarbor’s future: Swinging for the fence.” He has big plans for 2009, and many of them have already come to fruition. Be sure to check out the redesigned Magellan Commerce website. You’ll see many other positive changes this year as we work on new designs for our other affiliates, such as Submit Solution. Exciting news keeps coming from eHarbor, Inc.
Tags: business, company, Ecommerce, eHarbor, magellan commerce, marketing, Media, news, oliver bigler, Real Estate Promoter, Submit Solution, Utah Valley BusinessQ
Posted in Ecommerce, Media, eHarbor | 5 Comments »
Friday, June 5th, 2009
By Robert Lockard
As a follow-up to my eHarbor Blog entry on Facebook’s growing pains, I would like to talk about Facebook recently receiving $200 million. I read about it in a CNN article, entitled “Facebook scores $200 million.”
Facebook has certainly not had any trouble getting new subscribers during this recession. In April, it surpassed 200 million users, an amazing number considering the company started just four years ago.
However, Facebook has had a bit of trouble obtaining investment capital since the start of the recession. That’s understandable, since investors and consumers are trying to be extra careful about where they spend their money.
I found it particularly interesting that the article mentioned Facebook’s overall value fell from roughly $15 billion in October 2007 to about $10 billion in May 2009. That drop coincides with my blog entry “Marketers cut social media presence when they need it most.” As times get tough, companies cut back on things they consider to be nonessential, and social-media sites like Facebook and Twitter are being neglected a bit.
Social media is an important part of marketing strategies now that so many of our potential and current customers are using those services. It’s a great way to stay in contact with them. Facebook’s growth and success could affect the way we market products and services in the future so it is wise to be a part of it. Just remember that social media is not search engine optimization, and both should be used to effectively reach customers.
The Russian company that invested $200 million in Facebook said they think Facebook could become one of the largest Internet companies in the world some day. Seventy percent of their users are already outside the United States, so they’re on their way.
The photo of the pile of dollar bills is from Flickr, and it is the copyright of mmarchin.
Tags: article, CNN, company, Ecommerce, eHarbor, facebook, future, marketing, news, positive, Social Media
Posted in Ecommerce, Media | 2 Comments »
Monday, June 1st, 2009
By Robert Lockard
Here’s an interesting trend online marketers should pay close attention to: the increasing length of search queries. That’s right, online users are Googling more search terms at a time to find specific topics and products. And they are clicking on paid listings less often than before.
This is big news because it represents a shift from business as usual.
The number of words per search grew from 2.8 in January 2007 to above 3.0 in March 2009, according to comScore, a top source of online research. This change might seem insignificant, but it is actually quite large, statistically speaking.
I read about this shift in search queries in a WebProNews article, entitled “Longer Search Queries Hurting PPC Clicks?” The author of that article suggested online marketers who use paid search in their marketing campaigns will have to adapt and be much more creative in their selection of search terms.
When people used fewer keywords in their searches, it was easier for marketers to choose good ones with low competition to get their paid-search listings on. Now, however, people are using so many keywords that a growing number of search-results pages do not include any paid-search listings because they have gone unnoticed.
The world of pay-per-click might become extremely complex in the near-future as marketers awaken to these facts. A seemingly endless number of keyword combinations could make the task of reaching the right customers more difficult but also more effective at the same time.
People who use more search terms are usually more intent on finding and buying a product than those who type in one or two keywords. It will be interesting to see where this trend leads.
If you would like help with creating an effective paid-search campaign, I recommend contacting Submit Solution or Real Estate Promoter. These eHarbor, Inc. affiliates are industry veterans and they will able to help you.
The photo of the complicated wiring is from Flickr, and it is the copyright of challiyan.
Tags: affiliate, article, change, comScore, Ecommerce, eHarbor, future, keyword, marketing, news, online, Paid Search, Pay-Per-Click, PPC, Real Estate Promoter, research, search engine, Submit Solution, WebProNews
Posted in Pay-Per-Click | 3 Comments »
Wednesday, May 20th, 2009
By Robert Lockard
I have discussed the growth of ecommerce many times in the eHarbor Blog. You can find lots of information on marketers joining ecommerce in my blog entries, “Bucking recession, ecommerce keeps growing” and “Strong sales attract retailers to ecommerce.” I will continue my streak by talking about ecommerce, though in a slightly different way.
The main reason companies keep moving into ecommerce is the revenue growth this industry is experiencing each year. During this recession, consumers have cut back on most spending, but they continue to spend more online, making it a popular alternative for businesses to thrive in hard times.
However, according to an article in B to B, a magazine for online marketers, companies are starting to spend less money advertising their services and brands in social networks, such as MySpace, Facebook and Twitter. The article I am referring to is entitled, “Social network ad spending projected to contract this year.”
The growth of advertisement spending on social-media sites has slowed in recent years, from a 129-percent increase in 2007 to 33 percent in 2008, and now an estimated 3-percent loss in 2009. To put it in real numbers, $1.18 billion was spent on social-media advertising in 2008.
Social media is an excellent way for businesses to interact with customers and even gain new ones, so it makes sense for them to jump into this arena. Maybe with all of the cuts businesses are making to compensate for the decline in consumer demand for many products, social media just doesn’t seem as important at the moment.
Ironically, it seems like social-media spending is one of the best investments a business can make, especially in a struggling economy. Consumers are shifting their time and money online, making social networks popular places to reach them. Companies that shy away from social media might be shooting themselves in the foot.
I discussed social media’s many strengths and weaknesses in my blog post, “Facebook’s growing pains could transform social media.” There are plenty of reasons to stay connected with your customers online. Keep trying and stay positive!
The photo of the scissors cutting an ethernet cable is from Flickr, and it is the copyright of nrkbeta.
Tags: 2009, article, blog, consumer, Ecommerce, economy, eHarbor, facebook, growth, internet, marketing, myspace, news, online, revenue, Social Media, twitter, web
Posted in Ecommerce, eHarbor | 4 Comments »
Monday, May 18th, 2009
By Robert Lockard
A large number of consumers need more than promises of good deals to get them to shop online. According to a report by the Office of Fair Trading, a third of Internet users don’t trust websites enough to buy products on them.
I read this in a BBC News article, entitled “Fear holding back online shopping,” which gave empirical evidence of a fact I had suspected. Twenty percent of potential online consumers said they don’t use shop online because they might put themselves at risk for identity theft or other dangers. Another 15 percent said they don’t trust online retailers enough to do business with them.
This topic goes right along with my eHarbor Blog entry on the disadvantages of ecommerce, such as consumers’ inability to touch products they see online like they can at shopping centers.
Just because technology has improved our ability to market to consumers doesn’t mean we will always reach them. Identity theft has become quite sophisticated and prevalent in our digital age, putting smart consumers on the lookout and retailers on the defensive.
We must earn our customers’ trust. How do we do this? Here are six suggestions:
- Include testimonials of satisfied customers who can vouch for your products and services. You might be surprised how willing happy customers are to speak highly of you on your website.
- Provide secure payment methods, using credible sources. I’m not going to advertise any here, but do a Google search and you’ll find a number of good ones.
- Tell customers the actions you take to preserve their security. Don’t assume they know all the trouble you go through to make sure they’re not improperly charged. You can include a prominent link to this section on the billing page.
- Make sure your customer service is top-notch. If your service staff is readily available, knowledgeable and helpful, you’ll be able to resolve problems and help customers develop confidence that you have their best interests at heart.
- Put a face on your website. People tend to feel more comfortable doing business with a person rather than a faceless organization. If you can put yourself or a spokesman out front to build credibility, you might be able to win over more customers.
- Keep your promises. If you make bold claims, make sure you can back them up with impressive actions. Words are good, but they must be built on the truth to foster trust.
Those are my suggestions on how to build trust. Don’t be afraid to take a chance and do something inventive to earn your customers’ confidence and, thus, their business. Consumers are holding back a lot of their money as they weather the recession, so you’ll need to be creative and forthright to win them over.
By the way, some good news from the BBC news article is that the amount of online shoppers who feel just as comfortable shopping online as at a store increased from 26 percent in 2006 to 54 percent in 2009. This is a welcome trend.
The photo of a credit card in a computer is from Flickr, and it is the copyright of garethjmsaunders.
Tags: article, BBC, customer service, Ecommerce, eHarbor, growth, internet, marketing, news, online, positive, study, trust, web
Posted in Ecommerce | 3 Comments »
