Posts Tagged ‘Pay-Per-Click’

Submit Solution offers PPC solutions

Friday, November 6th, 2009

By Robert Lockard

An excellent blog post on Practical Ecommerce got me thinking about how paid-search campaigns are handled. The blog post is entitled, “Pay-per-click Advertising: Seven Pointers for Smaller Campaigns.”

Bad magazine advertisement

I was amazed when I read all of the pointers on how people can improve their PPC efforts because basically all of them are easily handled by Submit Solution. I think it’s a great idea to be educated on the best practices of online promotion, so you should definitely read that blog post and take its advice to heart.

After you come up with a plan and thoroughly research your keywords, you can present your ideas to a Submit Solution PPC expert, and he or she will be able to improve upon your ideas and fully implement them. Submit Solution offers a number of pay-per-click solutions, including one-on-one support, easily updatable keywords, up-to-date reports and more.

You can find the rest of this blog entry in the Submit Solution Paid Search Blog on November 10, 2009. It will be entitled, “What you should know about PPC.” The photo of the bad advertisement is from Flickr, and it is the copyright of Unlisted Sightings.

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Posted in Pay-Per-Click | 2 Comments »

Google tries to expand into new PPC forum

Thursday, October 15th, 2009

By Robert Lockard

In September, Google introduced a new way for its customers to buy and sell online display ads. It’s called the DoubleClick Ad Exchange and it allows Internet marketers to find a variety of Web pages to advertise on and quickly make a bid. This speeds up the process for both advertisers and publishers looking for ad revenue.

Chef cooking on fiery wok

I heard about this development in a Wall Street Journal article, entitled “Google Unveils Market for Display Ads.”

Google has literally thousands of partner websites scattered across the Web that display its online ads. However, Google has never been very good at display advertising. It bought DoubleClick back in 2007 for $3.1 billion and has been trying to come up with a good way to jump into this part of the paid-search market. This appears to be its big move.

This isn’t the first online-advertising exchange service. Actually, other major search engines, like Microsoft, Yahoo and AOL have had them for some time, though none of them has been able to make them particularly big or useful, yet. Maybe Google will find a way to make this exchange service popular and profitable.

You can find the rest of this blog entry in the Submit Solution Paid Search Blog on October 20, 2009. The photo of the fiery wok is from Flickr, and it is the copyright of liber.

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Posted in Pay-Per-Click, Search Engines | 1 Comment »

What the Microsoft-Yahoo merger means for ecommerce

Friday, July 31st, 2009

By Robert Lockard

It looks like two Davids are joining forces to take on Goliath. After years of public wrangling over the details, Microsoft and Yahoo finally announced a proposed 10-year partnership between their search-engine and online-advertising departments on Wednesday, July 29, 2009.

Microsoft-Yahoo combination“In simple terms, Microsoft will now power Yahoo search while Yahoo will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers,” the official Microsoft news release said.

We’re starting a new blog on the newly redesigned Submit Solution website, which will soon be launched. We’ll be shifting attention from the eHarbor Blog to that one. You can find the rest of this blog entry there when it comes out. Stay tuned!

The Microsoft-Yahoo logo is from Flickr, and it is the copyright of JVManna.

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Posted in Pay-Per-Click, Search Engines | 1 Comment »

Google-Microsoft face-off benefits ecommerce

Wednesday, July 29th, 2009

By Robert Lockard

The Bing decision engine is the most-visible sign of competition between Microsoft and Google, but the two technology giants are competing in many ways besides their search engines. And online companies and users are benefiting from their rivalry.

Microsoft vs. Google

According to a Wired magazine article, “Google vs. Microsoft: What you need to know,” there are several ways Microsoft and Google are trying take market share from each other. Some of those ways could be good for us who work in ecommerce and Internet marketing.

We’re starting a new blog on the newly redesigned Submit Solution website, which will debut soon. We’ll be shifting attention from the eHarbor Blog to that one soon. You can find the rest of this blog entry there. Stay tuned!

The Google vs. Microsoft photo is from Flickr, and it is courtesy of michperu.

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Posted in Ecommerce, Search Engines | No Comments »

Bing cashback gives marketers edge in ecommerce

Monday, June 29th, 2009

By Robert Lockard

Microsoft’s Bing “decision engine” is still making headlines weeks after its May 25 debut. In the Business Week article, “Bing Gains In Search Share,” author Paul McDougall points out Bing’s share of the search-engine market increased from 13.7 percent in its first week to 16.7 percent in its third week.

Bing, Google comparison

In my earlier eHarbor Blog entry, entitled “Bing decision engine good for online marketing,” I said Bing can be good for ecommerce. It will probably force Internet marketers to get more specific in the keywords they target for search engine optimization and pay-per-click campaigns.

Plus, Bing includes a cashback feature that allows online shoppers to compare product prices and earn discounts at certain stores. If you’re looking to expand the number of potential buyers you reach online, you would be wise to take part in this service.

The Business Week article also says Bing is trying to compete with Google and even emerge as the top search engine some day. However, Google accounts for 65 percent of all searches done online right now, so it might be years before we’ll see who will be the victor.

Competition is great and it’s certainly going to inspire better services in both Bing and Google. Hopefully, these changes will continue to benefit the ecommerce industry.

The photo of Bing vs. Google is from Flickr, and it is the copyright of Tom Purves.

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Posted in Ecommerce, Search Engines | 5 Comments »

Paid search about to get complicated

Monday, June 1st, 2009

By Robert Lockard

Here’s an interesting trend online marketers should pay close attention to: the increasing length of search queries. That’s right, online users are Googling more search terms at a time to find specific topics and products. And they are clicking on paid listings less often than before.

Complicated wiring in India

This is big news because it represents a shift from business as usual.

The number of words per search grew from 2.8 in January 2007 to above 3.0 in March 2009, according to comScore, a top source of online research. This change might seem insignificant, but it is actually quite large, statistically speaking.

I read about this shift in search queries in a WebProNews article, entitled “Longer Search Queries Hurting PPC Clicks?” The author of that article suggested online marketers who use paid search in their marketing campaigns will have to adapt and be much more creative in their selection of search terms.

When people used fewer keywords in their searches, it was easier for marketers to choose good ones with low competition to get their paid-search listings on. Now, however, people are using so many keywords that a growing number of search-results pages do not include any paid-search listings because they have gone unnoticed.

The world of pay-per-click might become extremely complex in the near-future as marketers awaken to these facts. A seemingly endless number of keyword combinations could make the task of reaching the right customers more difficult but also more effective at the same time.

People who use more search terms are usually more intent on finding and buying a product than those who type in one or two keywords. It will be interesting to see where this trend leads.

If you would like help with creating an effective paid-search campaign, I recommend contacting Submit Solution or Real Estate Promoter. These eHarbor, Inc. affiliates are industry veterans and they will able to help you.

The photo of the complicated wiring is from Flickr, and it is the copyright of challiyan.

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Posted in Pay-Per-Click | 3 Comments »