As promised in my last blog entry, this is the seventh and final part of this series on strong search engine optimization strategies. We’ll close this series by discussing how to promote your website and get noticed by your target audience.
Don’t expect your website to become popular overnight. Traffic doesn’t come to your site just because you get your site ranked high on search engines for specific key terms. You need to provide services and content of interest to your audience, and you must get out there and share the good news about your site.
A great way to let people know about your services and website is to blog about them. Search engines love blogs because they are constantly being updated with fresh content, full of (hopefully) relevant links, and magnets for attention from the blogosphere, if you do them right.
For instance, I recently blogged about eHarbor’s creation of Squidoo lenses. We created Squidoo lenses for:
Squidoo is a great tool for showing off your products, services, talents, knowledge or anything, really.
Social media sites are another great way to promote your website. Once you write a blog entry or fill your website with strong content, submit it to social media sites to get the word out.
Here are some of the sites eHarbor uses:
- Digg
- Diigo
It’s also a good idea to add your business to Google’s Local Business Center. This allows you to show up on Google Map searches, and also to have a map of your company’s location next to your search result on Google.
Try not to get to excited or start spamming social media sites with news that isn’t particularly useful. Just be wise and moderate in your attempts to promote your website, and you should do fine.
Wow! This has been a fun series to write. I hope you enjoyed learning about Web page titles, optimizing images, simplifying URLs, improving website navigation, and including relevant anchor text with links.
We’ve got plenty of other great ecommerce topics to talk about in the eHarbor Blog, so stick around. Check out Google’s SEO Starter Guide for more information on search engine optimization.
The photo of the misspelled “Advanced Web Design” sign is from Flickr and it is the copyright of agjimenez.
