I read an interesting discussion on Reddit with the heading, “Anyone else think media exaggerates the usefulness of Twitter?” The author makes a strong argument that Twitter is not as effective as many say it is. He starts his diatribe by saying,
Everywhere I look, it’s Twitter this, Twitter that. I feel that Twitter, although a nifty little social networking tool, is simply the medium of choice for the “old” and “non-tech savvy” to try and relate to the younger technical audience.
This person goes on to compare Twitter to other social-networking sites, such as Facebook and MySpace, and find it wanting. This discussion caught my eye because I have been hearing nothing but good things about Twitter, so it was refreshing to hear a different take on the subject.
Twitter is well-known as a way for people to talk about mundane, everyday tasks they are currently doing. Remember the time traveler describing Twitter to people in the past? In that light, it seems like a silly waste of time. But others tout it as a great way to stay in constant contact with clients. For instance, Twitter is an excellent way to talk about new product releases, special deals, real-estate listings and other marketing information.
You can build a network of like-minded businesspeople and customers interested in your products or services, without the usual cost of traditional advertising and marketing.
But Twitter’s usefulness is limited. It might be good for instantly delivering news, but the credibility of anything reported on that site is extremely low. Twitter can easily be used to spread false ideas and unfair rumors. I have to take many things I read there with a grain of salt because there is no quality control or other way to make sure what is said is true without outside verification.
I’m not sure if I totally agree with the author of the discussion on Reddit, but I appreciate his courage in bringing some debate to the idea of social media.
I’ve been covering a lot of stories on social media and Facebook and Twitter, in particular, this week. I hope you’ve enjoyed my discussion on these important Internet marketing tools. We’ve got plenty more ecommerce topics to talk about in the eHarbor Blog, so keep coming back.
The photo of “How Twitter took over the world” is from Flickr, and it is the copyright of renaissancechambara.
