Posts Tagged ‘website’

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Imperfect-but-good content in the Wall Street Journal

Friday, March 13th, 2009

By Robert Lockard

In my blog entry, entitled “5 reasons to smile today,” I mentioned an article on Copyblogger about writing with passion. I certainly put a lot of passion into my blog entry earlier this week when I pointed out lots of grammatical errors in a Wall Street Journal article. It might be fun to call attention to errors and try to help people improve, but I thought I’d take a minute to add a few caveats to my criticism.

Crowd surprised by falling waterJournalism is a thankless job. I was a reporter before and I can empathize with the stresses, deadlines and demands of that position. With news being published 24/7 and a pressing need to get news out as quickly as possible, spelling accuracy might not be the highest priority.

I’m actually quite impressed by the job authors John D. Stoll and Neil King Jr. did on the Wall Street Journal article “GM Auditors Raise Doubts on Auto Maker’s Viability.” They went out and got great interviews, and interpreted a lot of history and data in a short space. I wouldn’t really blame them for the lack of quality in their grammar. Editors should be responsible for quality assurance before throwing mistakes online for all the world to see.

To be fair, the Wall Street Journal fixed the mistakes in that article not too long after it was published. People in the media do a lot of things right, so I hate to just point out their mistakes. I say, keep up the good work – but be sure to use spellchecker.

I feel even better now than I did after writing my earlier post about the Wall Street Journal’s highly visible mistakes. Keep checking the eHarbor Blog for the down-low on ecommerce and great search engine optimization tactics. The photo of water about to splash people is from Flickr and it is the copyright of zmxncbv.com.

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Posted in Fun, Media | 4 Comments »

Step 6 to topping Google: Strong anchor text

Wednesday, March 11th, 2009

By Robert Lockard

Welcome to part 6 of our multi-part series on effective search engine optimization tactics. You may notice that in many of my blog entries, I include links to past blog entries and other informative sites. I try to include appropriate text for each link in order to give you (and search engines) an idea of what information the link will contain. This Ship anchor in Greenock, Scotlandtext, known as anchor text, is another way to optimize your website for search engines.

Anchor text should be specific and closely related to the topic you are addressing. If you put in random links that are neither relevant to your content, nor descriptive of the information on the linked site, you are wasting your time. Links should be helpful to your website’s visitors, offering them additional information in a highly visible manner.

For instance, if I want to create a link to the Submit Solution website, I simply link the text “Submit Solution” to http://www.submitsolution.com. So when you see text that is blue, purple or red, you know that it links you to Submit Solution’s website or at least something related to Submit Solution (which, by the way, is a division of eHarbor, Inc.). As a bonus, search engines like Google, Yahoo and MSN also use the anchor text to understand the relevance of that page to this one, potentially boosting your ranking.

Here are some good ideas to consider when choosing anchor text for your links:

- Keep your text short and descriptive. Brevity seems to be a common theme in this SEO series – like in my blog entry on optimizing images.

- Avoid generic terms like “Click here” or “article.” Those really don’t describe what the link is, and there are many other creative ways to anchor your links. Come to think of it, I mentioned avoiding generic terms in my blog entry on Web page titles, as well. It feels like we’re coming full-circle in this series.

- Don’t use the actual URL as the anchor text, unless you have a good reason. I used the URL of Submit Solution above simply as an illustration. You can also include a URL to promote your website, if it is new or poorly connected at the moment. You know, I think we discussed good URL practices earlier, as well.

- Make sure your links are easy to spot. If you use a style that makes links look just like regular text, people won’t be able to find them, and they won’t be much use.

By the way, including internal links to different parts of your website can help visitors navigate your website more freely and intuitively. Give it a shot, but don’t go overboard. Make sure the links are meaningful and add to the message of the page you are currently working on. Improving website navigation – that’s another topic we’ve covered before on the eHarbor Blog! Simply amazing.

This is the sixth part of this series. We started with a blog post on making content king, and we’ve covered a number of topics along the way. We’re coming close to the end of this series on strong SEO practices. We’ve got plenty of other great ecommerce topics to talk about, as well. Check out Google’s SEO Starter Guide for more information on this topic. The photo of the naval monument in Greenock, Scotland is from Flickr and it is the copyright of Bob the courier.

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Posted in Ecommerce, SEO, Search Engines | 3 Comments »

Is your grammar better than The Wall Street Journal’s?

Monday, March 9th, 2009

By Robert Lockard

I love reading news and blogs, but sometimes I can’t help wondering why on earth a piece got published in its flawed condition. I’m a natural editor, so when I’m reading I’m also critiquing and trying to understand what the author is really saying. When I notice improper grammar or simple spelling errors, I am pulled out of the story. Sometimes it gives me severe whiplash.

266-degree temperature reading

The reason I bring this up is because I read an article on Thursday, March 5, 2009 in The Wall Street Journal, entitled “GM Auditors Raise Doubts on Auto Maker’s Viability.” The article was so poorly written that I just had to start writing about it to get it out of my head and encourage others to learn from it.

Just look at these mistakes, with my commentary (in italics) beneath each one:

- The news sent GM sparked a deep drop in the company’s stock.
Sent GM sparked? It looks like they started one thought, but then came up with different wording and simply forgot to go back and edit it. They probably meant to say, “The news sparked a deep drop in the company’s stock.”

- “Our recurring losses form operations, stockholders’ deficits an dinability to generate sufficient cashflow to meet our obligations and sustain our operations raises substantial doubt about our ability to continue as a going concern,” GM said it is annual 10K filing.
So many mistakes in one paragraph. This is the part that forced me to start writing. I’m amazed by all of the errors in here. Didn’t anyone notice these during the editing process? For instance, I’m not sure what an dinability is, but I do know what “and inability” means. Also, I had no idea that recurring losses form operations. How interesting.

- GM also said that expects to record a significant loss that could exceed $1 billion over the reorganization of Saab, its Swedish auto maker in bankruptcy protection.
So close.

- On Thursday, however, German Finance Minister Peer Steinbrueck told Deutschlandfunk radio that GM still hasn’t provided a plan that justifies government help for restructuring Opel. “What we have received so far is no basis for the government to make a decision,” Mr. Steinbrueck told the radio.
That last word makes it sound like Mr. Steinbrueck was talking to an actual radio. That’s a funny image, but it’s not quite what the authors meant to say. It would have been better to include “station” after radio or something like that.

You might remember my blog post on making content king on your website. In that post, I discussed grammatical errors in a New York Times article. Even respected publications like these can make serious errors that hurt their credibility. Be sure to edit your work before you publish it so that people can listen to what you have to say without focusing so much on the way you say it.

I’ll get back to writing about ecommerce and search engine optimization in my next blog post. I just had to get this off my chest. Whew! I feel much better now. The photo of the abnormally high temperature is from Flickr and it is the copyright of Sister72.

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Posted in Fun, Media, eHarbor | 4 Comments »

Step 5 to topping Google: Website navigation

Thursday, March 5th, 2009

By Robert Lockard

Welcome to part 5 of our multi-part series on effective search engine optimization practices. Thanks for sticking with me through this fun little series. This is my 12th blog entry on the eHarbor Blog. I’ve had a lot of fun talking about eHarbor’s history, eHarbor’s future, and even several reasons to smile.

Disorganized garage in Tokyo, JapanWe started this series by talking about improving website content, and continued with a post on designing Web page titles and optimizing images. Now we’ll consider how best to organize websites to improve navigation for both search engines and customers.

You can choose a number of ways to organize your website content. Just make sure you’re consistent. Here are some good ideas to optimize your website navigation:

- Create a quick, intuitive navigation system. Allow visitors to click just once or twice from the homepage to find the specific information or services they’re seeking.

- Be careful not to link every page to every other page. This can cause confusion. Provide relevant links to other pages, but don’t go overboard.

- Stick with text-based links to navigate your site. Using Flash or drop-down menus can make it difficult for search engines to crawl through your site.

- Include a list of your main categories on the sidebar of each page. This can help visitors quickly browse through topics without having to return to the homepage often.

- Use well-designed URLs, as we discussed in the last blog entry in this SEO series. If people cut off part of your URL, try to make it so it will still lead them to part of your website. For instance, if you take this blog entry’s URL www.eharborinc.com/blog/2009/02/03/what-eharbor-is-and-
why-it-matters-to-you and cut off the last part so you are left with www.eharborinc.com/blog/2009/02, the link still works.

It’s also a good idea to include a sitemap on your website to boost usability to site visitors and visibility to search engines. There are two kinds of sitemaps that have two different functions: HTML sitemaps and XML Sitemaps. XML Sitemaps usually have a capital S to differentiate them from HTML sitemaps, so I’ll follow that rule.

An example of a sitemap can be found on the Real Estate Promoter website: www.realestatepromoter.com/index.php?base=site. This sitemap lists all of the main pages and their subcategories in a clear, concise manner. It is best to organize your website by subject matter, putting specific materials under appropriate categories. If you were selling real estate on your website, you could use something like this for your setup:

Homepage -> Properties for sale -> Waterfront homes, condos, rental units and other specific property types

HTML sitemaps are mainly designed for website visitors, not necessarily for Google, MSN, Yahoo or other search engines. Search engines can use them to understand the context of pages on your website, but they should be focused on helping your visitors find what they’re looking for if they get lost.

XML Sitemaps are much better at providing information about your site to search engines. You should consider using a Sitemap if:

- You recently created your site. Google often finds sites through links from one Web page to another, so new sites with no inbound links are almost invisible to it. A Sitemap allows search engines to find your website, even if it is relatively new.

- Your site has dynamic content like AJAX or Flash.

- Your site has a large number of archived pages that are not linked together.

A Sitemap gives search engines a great deal of information, including:

- How often your Web pages are updated with new content. Blogs and other content-dense sections of your website can gain more attention this way.

- Which pages are more important than others, in terms of hierarchy. Your homepage would have the highest ranking, while categories would be slightly below it, and materials under those categories would be a little lower. This helps search engines understand the context of Web pages, but it doesn’t affect a page’s search-engine ranking if it is ranked below other pages on the site.

If you would like a step-by-step walkthrough to help you set up a Sitemap for your website, check out Google’s Sitemap Generator script.

This is the fifth part of this series. We’re coming close to the end of this series on strong SEO practices. Check out the Submit Solution website for more ideas on building SEO on your website. We’ve got plenty of other great ecommerce topics to talk about, as well. Check out Google’s SEO Starter Guide for more information on this topic. The photo of the messy garage in Tokyo is from Flickr and it is the copyright of coccu.

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Posted in Ecommerce, SEO, eHarbor | 7 Comments »

eHarbor, Inc. launches Squidoo pages

Tuesday, March 3rd, 2009

By Robert Lockard

I have some great news to share! eHarbor, Inc.’s Squidoo page is up and running. Squidoo is a social-media tool you can use to advertise your business and services online. You can also use it just to write about something you enjoy that’s not related to ecommerce or anything like that.

Squidoo logoIn addition to eHarbor’s Squidoo page, be sure to check out the Squidoo pages for several of its divisions:

Real Estate Promoter

Submit Solution

Magellan Commerce

Feel free to check out our pages and post your comments and ratings. We appreciate your input.

That’s my quick ecommerce note for the day. I hope you enjoy reading the information about eHarbor and its affiliates in these Squidoo pages. Some of eHarbor’s history and facts can also be found in past blog entries on the eHarbor Blog. You can definitely check those out, as well.

We’ll get back to our search engine optimization series on Thursday, March 5. Stay tuned!

The Squidoo logo is the trademark of Squidoo LLC.

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Posted in Ecommerce, eHarbor | 5 Comments »

Step 4 to topping Google: Simplify URLs

Wednesday, February 25th, 2009

By Robert Lockard

Welcome to part 4 of our multi-part series on effective search engine optimization practices. I took a little break in my last blog entry to talk about some fun things that make me smile. Let’s back to talking about important SEO tactics. We’ve talked about making content king on your website, adding concise Web page titles, and optimizing images on your site. Now we’ll talk about simplifying your Web pages’ URLs.

Raiders of the Lost Ark (1981) movie posterTo start things off, it’s time once more for me to apply my love of movies to the discussion at hand. As Indiana Jones noted in a key scene of “Raiders of the Lost Ark” (1981), “Belloq’s staff is too long. They’re digging in the wrong place!” You’ve probably seen that movie, so you know that Indy’s nemesis had part of the instructions to build the staff of Ra, but because his staff was too long he was led to the wrong place in his search for the Ark of the Covenant.

All of this is highly applicable to URLs. If a URL is too long, it can be difficult for customers to remember and difficult for search engines like Google, MSN and Yahoo to catalog. If Indy were a webmaster, he would probably have said, “Belloq’s URL is too long. They’re Digging in the wrong place!”

That might be a little silly, though.

Examples of long URLs that are poorly structured and hard to follow can be found at Mapquest and Google. On Mapquest, I looked up the mailing address of eHarbor, Inc. and it gave me this: http://www.mapquest.com/maps?city=Orem&state=UT&address=13
23+N+Research+Way&zipcode=84097&cat=eHarbor%2C+Inc.#a/sea
rch/l::1323+Research+Way:Orem:UT:84097-6200:US:40.321124:-1
11.680809:address:Utah+County:1/m::15:40.324683:-111.679178:
0:::::/so:Eharbor+Inc:::r::25:::::/e.

Google searches are a little better. Here’s the URL of a search I did for eHarbor: http://www.google.com/search?source=ig&hl=en&rlz=
1G1GGLQ_ENUS311&=&q=eharbor&btnG=Google+Search&aq=f.

Now that’s a mouthful.

I don’t mean to slight Mapquest or Google. The purpose of their URLs isn’t necessarily to look pretty and get posted on websites. They exist solely to contain search parameters and show people what they’re looking up. However, in the world of ecommerce, keywords are essential, and you want your URLs to reflect that.

Here are some principles that can help you create strong URLs for your Web pages:

- Use a simple organization structure on your website. For instance, on the Magellan Commerce website, if you click on the “Features” tab, you will go to this URL: http://www.magellancommerce.com/features. Very simple. Just add a / to your main URL and include a word or phrase describing what is in that section. As you add content to sub-pages, you can simply add another / and additional words describing the content on those pages.

- Along with the first point, it’s better to use words than numbers in your URLs. Words are much more “friendly” to your site’s visitors and they help optimize your pages for search engines. Using “page 1” or seemingly random numbers and code to organize your URLs isn’t pretty and doesn’t help much with SEO.

- Don’t use too many keywords in your URLs. Be brief but descriptive about what people can expect to find on each Web page. No need for a whole lot of repetition.

- Only create one URL for each Web page. It’s possible to have multiple sub-domains and versions of a URL. For instance, you could have http://submitsolution.com and http://www.submitsolution.com go to two different sites. Choose one form of a URL, with or without www, and stick with it. Also, you’re better off only using lower-case letters in URLs, instead of mixing capital letters in.

This is the fourth part of this series. We’ll cover several other ways to achieve SEO in upcoming blog entries. Check out Google’s SEO Starter Guide for more information on this topic. The “Raiders of the Lost Ark” movie poster is from Flickr and it is the copyright of MDH in Houston.

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Posted in Movies, SEO, Search Engines, eHarbor | 7 Comments »

Step 2 to topping Google: Add Web page titles

Tuesday, February 17th, 2009

By Robert Lockard

Welcome to part 2 of our multi-part series on great search engine optimization practices.

Do you see that blue line on the top of your browser that has the Internet Explorer or Firefox logo in the left corner? That’s called the head tag. Do you ever read the text in that line? Search engines love reading that text, which is called the tag title. In fact, what is written on that line is typically what shows up in the main line of Google searches. For that reason, it is absolutely essential that you write relevant, keyword-focused titles for each Web page.

Confusing signs pointing in opposite directions

Here’s an example: If you look up “eHarbor Inc” on Google you will discover the following words in the first line of the first search result: Search Engine Marketing - E-Harbor, Inc. - Home. That is exactly what is at the top of the eHarbor, Inc. home page. It’s good to include the name of your company at the top of each Web page, as well as a brief description of the services you offer or what is on that page.

Content on your website needs to be king if you want to gain repeat traffic, but Web page titles are also essential to help customers find your website in the first place on Google, Yahoo or MSN.

Here are some tips for creating titles for your Web pages:

- Use words that accurately and succinctly describe what is on the page.

- Don’t use too many words, even if they all describe the page’s content. Brevity is often the mark of a great writer!

- Don’t stuff the titles with keywords. Use words that clearly explain the content of the page, but don’t use every word that could possibly describe it.

- Avoid generic terms or simple numbering schemes on your pages, like “Page 1,” “Page 2” and so on.

This is the second part of this series. We’ll discuss optimizing images in the next blog entry on search engine optimization. Be sure to come back to the eHarbor Blog often for updates. Much of the information found in this blog entry comes from Google’s SEO Starter Guide. The photo of the confusing signs is from Flickr and it is the copyright of aturkus.

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Posted in Ecommerce, SEO, Search Engines, eHarbor | 13 Comments »

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